General

For enterprises that are new to the foreign trade industry or have some experience in this field, they will always face such a problem. How to do foreign trade? What market strategies should we develop to allow the market to accept or expand market share and develop more customers? In fact, the development of the international trade industry has formed a very perfect operation routine. Xiao Zhijun has sorted out some relevant contents for you to help foreign trade practitioners and enterprises develop an effective market strategy.

1、 Analyze target market

How to do foreign trade? Whether entrepreneurs or mature enterprises, the analysis of the target market is the prerequisite for all marketing strategies.

Traditional enterprises can transform e-commerce by investigating whether products are suitable for online sales according to the products they sell, listing the necessary conditions for online sales of products, or finding the same type of products online for analysis.

In addition, you can also understand the market by analyzing competitors:

1. Competitor product analysis, including product quality, product function, main product line composition, price, freight, etc.

2. Competitor marketing analysis, including historical marketing activities, marketing plans, launch channels, main products, main customer groups, promotion strategies, etc.

3. Competitor website analysis, including website design, website architecture, website performance, website function, user experience, shopping process, promotion process, etc.

4. Competitor service analysis, including online customer service, call center, after-sales service, personalized customization, customer maintenance, logistics, etc.

Analyze product positioning

How to do foreign trade? If you are doing high-end products, there is no need to fight in some low-end markets. The marketing model of spreading the net is no longer suitable for the current market environment. Each product has its own target customer group. How to meet the needs of this group is the most important issue for enterprises to consider. Otherwise, your energy will be wasted on many non-target customers, and the results will win the micro.

Ensure the operation of the supply chain

How to do foreign trade? In the face of severe market challenges, small and medium-sized foreign trade enterprises want to occupy a place in the international market without being eliminated. It is very important to ensure the healthy operation of the supply chain. The suggestions are as follows:

1. Timely transform and adjust the product structure to meet the market demand. Under the influence of the epidemic, enterprises need to adjust their production activities in time in response to external changes.

2. Solve the urgent need through domestic supply chain. Under the situation of global epidemic, the global integrated logistics chain and supply chain are challenged. However, it is also an opportunity to build a "localization" chain.

3. Strengthen the use of digital technology to find business opportunities and adapt to new changes in the industry. The new generation of information technologies such as artificial intelligence, virtual reality, big data, cloud computing and the Internet of Things will be used in e-commerce to promote the development of online 3D shopping, self-service settlement in physical stores, and 24-hour operation of unmanned supermarkets. Enterprises should still pay attention to cross-border e-commerce and the digital economy.

Marketing development strategy

The market analysis is comprehensive, the customer positioning is accurate, the supply chain operates normally, the preliminary work is ready, and the supply support is solid. The next step is to actively develop the market.

For foreign trade enterprises, the main development methods include: customer introduction, exhibition, B2B platform, promotion

Customer referrals

How to do foreign trade? Many customers will provide some other referrals in the process of communication. By taking advantage of these opportunities, we can find more customers. Of course, we need a certain foundation. Customers introduced by customers are relatively accurate and easy to deal with.

Foreign trade exhibition

Exhibition is a very effective way to find customers. Many large foreign manufacturers will participate in the exhibition, and the customers at the exhibition are relatively reliable and highly trusted.

Business promotion

The use of advertising media to promote products in multiple channels and all directions will have a large audience, but relatively, the customer positioning will be inaccurate.