General

1、 Understand the company's product advantages, prices and product selling points.

How to do foreign trade for novices? The most important thing for foreign trade novices is to understand the products, the advantages, characteristics, quotations and trends of the company's products, which is the most basic thing to do. Otherwise, even if you give it to the intended customer, you will not be billed, so you need to lay a good foundation first. Especially in terms of price, because customers in many countries only pay attention to price. At this time, if you have no advantage in price, you need to demonstrate and analyze more in terms of price if you want to win the customer. Of course, you also need some strategies in terms of price negotiation. The formulation of the strategy is to test whether foreign traders have a clear understanding of the product.

2、 Understand the strength of the company

How to do foreign trade for novices? It is also important to understand the strength of your company. If the company is a foreign trade company, the payment terms are generally relatively loose; If the foreign trade department of the company is a factory, the accounting period is usually not too long, because the factory controls the return on capital. However, at present, foreign major customers tend to connect directly with powerful factories, so that they have more price advantages and technical exchanges. So if you are in the factory, you should make full use of all the advantages of the factory. If you work in the company, you should find out the advantages of your company as a bargaining chip with customers. However, both the company and the factory have specific advantages, and there are many differences in operation.

3、 Foreign trade process and basic skills.

How to do foreign trade for novices? The understanding of foreign trade terms, the mastery of foreign trade processes, and the ability to speak and write English are not something you can master overnight, but you should form the habit of accumulating from the beginning. Although you can look up words when writing emails, it is a great test for foreign trade newcomers to master these three points in oral communication.

How to develop and search customers

There are many methods, but the first and most important method for newcomers to master is Google search, which is the cheapest and most effective method. Google+keyword search, different languages, different keywords and image search need to be changed in different regions. Then you can learn about social platforms. Linkedin and Facebook can also try to learn about them first. Then there are B2B websites such as Alibaba, domestic industry websites, and the list of exhibitors and exhibitors, among which many details are not described too much. Each channel has many ways, and it is very useful to make good use of them.

In addition to Google Search, there are also Google Maps search customers. Google Maps is relatively more accurate, and the information of search customers is relatively reliable. Of course, using Google Maps requires tools. You can not only directly access and use Google Maps, but also directly export information and some small functions such as decision-maker mining and LinkedIn's automatic friend adding.

Mail development customers

That is to say, send development letters. Development letters are very simple and there is no pressure for most newcomers. Read more templates and try to write a few letters first. As long as the focus is prominent, the content is concise, and the title is a little more attractive. Don't care whether the language is beautiful, smooth and simple is the best. Generally speaking, foreign trade beginners need hundreds of emails to get the first reply, and the reply content may be uninterested. However, it is still necessary to insist on sending. Sometimes it takes a certain amount of luck and probability to develop a letter. Only when you send more letters can you have a chance.

Mobile phone development customers

How to do foreign trade for novices? When the email has been sent for a long time without any result, you can also use the company's landline phone or Skype. In fact, telephone is the fastest and most effective way, but many people lack confidence and courage, so they will not try this way. The first call may be painful for novices, but it is necessary! It is important to prepare paper and pen in advance and record important information, so as not to forget everything after the phone is hung up due to nervousness. Secondly, you must be confident, relaxed and humorous to chat with friends. And your first phone call may not be able to get through or find the person you are looking for. This is normal. Just be prepared mentally. If you call a customer with only a phone number, you'd better go to the mailbox or other contact information to facilitate long-term contact in the future.

Utilize the company's existing platform

How to do foreign trade for novices? Each company provides different platforms for its employees. It is difficult to develop new platforms by itself in the early stage, so we must make good use of existing platforms and resources. Of course, we should also grasp the learning among colleagues. Experience is very useful in many cases. It is also feasible to learn with an open mind and share the results of work together when necessary.