General

Social media marketing is to rely on various social media. Enterprises can listen to the voice of users, promote their products and influence customers imperceptibly. What are the advantages of social media marketing? Xiao Zhijun is as follows:

1、 Advantages of social media marketing

1. Social network marketing is a marketing method that really meets the needs of network users. The rapid development of social network marketing model is exactly in line with the real needs of network users, including participation, sharing and interaction. It represents the characteristics of network users and also conforms to the new trend of network marketing development. No media can bring the relationship between people so close. Whether it's a friend's diary, recommended videos, activities, or new friends, people will keep abreast of and follow their friends' developments and share their feelings with them. Only a marketing model that meets the needs of network users can help enterprises play a greater role in network marketing.

2. Accurate marketing of target users can be achieved. Users of social marketing are usually friends they know, and the registered data of users are also relatively true. When carrying out online marketing, enterprises can easily screen the target audience according to the region and income status, so as to select which users are their own, and carry out targeted publicity and interaction for these users. If the funds for enterprise marketing are not large, but we hope to achieve better results, we can only carry out marketing in some regions, such as online activities for users in Beijing, Shanghai and Guangzhou, to achieve accurate marketing for target users.

3. Social media marketing can effectively reduce the marketing costs of enterprises. The "many to many" information transmission method of social network marketing is more interactive and attracts more people's attention. With the increasingly mature behavior of Internet users, users are more willing to actively acquire and share information, and community users show a high degree of participation, sharing and interaction. The main media of social network marketing communication is users, and the main way is "word of mouth". Therefore, compared with traditional forms of advertising, it does not need a lot of advertising investment. On the contrary, due to the characteristics of user participation, sharing and interaction, it is easy to deepen the understanding of a brand and product and form a deep impression. By analyzing the value of media, a good communication effect can be formed.

4. Social network marketing can meet different marketing strategies of enterprises. As a marketing model with continuous innovation and development, more and more enterprises are trying to make efforts on SNS website. Whether it is to carry out various online activities (such as the planting competition of Yuehuo brand, the happy ranch of Yishuhua milk, etc.), product implantation (such as the housing implantation of real estate projects, the implantation of mobile phones as gifts, etc.), market research (conducting surveys in cities where target users are concentrated to understand users' views on products and services), marketing (videos or content embedded with enterprise elements can be quickly shared and forwarded among users). Because the biggest feature of SNS is that it can fully display the interaction between people, which is the basis of all marketing.

2、 Characteristics of social media marketing

1. Compared with other online marketing such as search engine and email, social media marketing has a trust-based communication mechanism and highly active participation of users, which can more influence the consumption decisions of Internet users.

2. People can share information and discuss problems. Through continuous interaction and refinement, they can effectively reach consensus on a topic, which provides a lot of opportunities for the brand to be spread and amplified.

3. Social media users have high stickiness and stability, clear positioning, and can provide a more segmented target group for the brand.

4. Based on the fertile land of the Internet, the market of social media marketing is still expanding. It is not only a place for friends to share, but also a new business competition model. What are the advantages of social media marketing? The above is the introduction of social media marketing advantages compiled by Xiao Zhijun.