General

Customs data shows the import and export trade information and information of various countries and regions, as well as customs and bill of lading data of various countries and regions. Through in-depth mining of these data contents, it can help enterprises grasp market trends in a timely, comprehensive and objective manner, and analyze business conditions in overseas markets.

1、 Customs data acquisition

1. Quickly find real foreign buyers with purchasing needs. The customs bill of lading data is the transaction voucher of both parties and is updated monthly or weekly, which not only ensures the authenticity, accuracy and timeliness of the buyer's information, but also is the current active buyer; At the same time, through the query and analysis of its transaction records, you can clearly know the buyer's purchasing products and strength, so as to find the most suitable buyer.

1.1 Due to the rapid development of the global logistics industry, especially in Europe and the United States and other developed countries, many of them are freight forwarders and full agents, and can't see the real buyers at all. The proportion of customs data logistics companies in some countries in Europe and the United States is up to 50%, which is one of the main reasons why many customs data have been used to reflect the waste of time of customs data.

1.2 In the customs data, there are also a certain proportion of the purchase transaction data of large supermarkets, such as WalMart, Tesco, Carrefour, ALDI, and so on. There are purchasing companies in our country, which has a great impact on our use of customs data. This is also a reason why many foreign trade personnel who use data feel that they do not waste time.

1.3 Many of the buyers in the customs data are large trading companies, purchasing hundreds or even thousands of products a year, which is also a great interference to our personnel who use the customs data, and will also lead to a lot of time wasted in screening matching buyers, so we will feel that it is a waste of time to pay more.

1.4 For different products and different stages of enterprises, less than 20% of the buyers in the customs data really match. The key is whether the customs data company can find 20% of the accurate buyers through big data mining technology. At present, there are few data companies in the market.

1.5 The biggest significance of the customs data compared with the hundreds of yuan buyer list on the market is that the value of the data lies in the analysis. Understanding what is behind the seller has a clear guiding significance for our foreign trade personnel in the process of developing customers. It is not the speed of the update or the number of countries.

2. Master the buyer's purchase law Through tracking and analyzing the buyer's transaction records, you can find out the relationship between the product quantity, delivery time and replenishment time, and find out the buyer's purchase law. Recommend the company's products to buyers at the best time to increase the success rate of signing.

2.1 After finding a matching buyer through big data mining technology, don't blindly write new development directly to the buyer, which is futile. The buyer will not reply to you generally, because you don't have a certain understanding of the buyer and data analysis, and you can't write what makes the buyer shine.

3. Improve the loyalty of existing buyers Through tracking and analyzing the transaction records of existing customers, we can know from which suppliers the customer also purchases the same type of products. Through comparative analysis of competitors and ourselves, we can find a breakthrough, further consolidate customer relationships and improve customer value. On the other hand, according to the abnormal situation of the order, grasp the possible trend of the buyer in advance, improve or adjust the existing market strategy, and avoid risks. Maintaining old customers is far more important than developing a new one. Through the above analysis, you can make secondary development or new product recommendation for your old customers, and you will have unexpected results.

4. Save the old customers who have lost or are about to lose. Through the comparative analysis of the buyer's transaction records and the competitor's products and prices, find out the buyer's concerns, find out the deficiencies in their own products, delivery, communication and other links, and make targeted improvements and adjustments to better communicate with the buyer, and regain the customer's favor.

5. The most direct and effective way to obtain customers through customs data is to find foreign buyers who are quite competitive in terms of product technology, strength and price. Because you are peers, you will have a certain understanding of them through the website. If you inquire about them in the industry, you will know more. You only need to know their English customs declaration name at the customs to see their buyers at a glance. The development letter is relatively easy to write because you know your competitors, so your development letter is also more targeted. Developing customers through competitors is not to poach his customers, but to let his buyers create a new supply chain.

6. It is also an effective and simple operation method to find terminal buyers through traders in customs data, which depends on the data mining and data analysis capabilities of customs data companies. For example, if a buyer in the United States purchases your company's products, and you have seen that American companies export the same products to Colombia, then the buyer in Colombia should be the terminal buyer. You might as well try to contact, and there will be unexpected gains.

At present, as long as the domestic market is engaged in foreign trade services, 80% of the companies are selling customs data, and the prices vary from thousands to tens of thousands. The customs data system is strange and uneven, resulting in many enterprises engaged in the international market to be cheated after purchase. The customs data is innocent, because you have not found a professional customs data company. At present, in the domestic market, there are fewer than ten companies that have developed their own customs data system. In data depth mining and big data AI technology analysis, there are fewer customs data systems that really stand in data application.