General

The government work report of this year's two sessions mentioned that we should "accelerate the digital transformation of traditional industries and small and medium-sized enterprises, and strive to improve the level of high-end, intelligent and green". In the view of Wang Ji, the executive vice general manager of Nanjing Deli Holding Co., Ltd., digital transformation has improved the production efficiency of enterprises, and taking the road of high-end, intelligent and green production has increased the added value of export products, allowing us to harvest more international trade export orders. These are powerful weights for foreign trade enterprises to expand the international trade market.

Digital transformation improves productivity

The digital transformation has not only improved the operation and production efficiency of Chinese foreign trade enterprises, but also made their products and services more close to the needs of overseas customers, and won more international trade export orders for enterprises.

"The company attaches great importance to digital management. Through the introduction of a full set of ERP and OA management systems, it has achieved paperless office throughout the process and improved the operational efficiency of the company. Through digital transformation, the company's production efficiency has increased by 15%. We have also built a new digital production line, which is dedicated to the processing and production of new materials and products." Wang Ji said that from this month, the company will launch a new OA system, Further improve the digital management level of enterprises and improve the production efficiency of export orders.

"By continuously improving the digitalization level of the enterprise, the company's production efficiency has been improved by more than 60%. By adopting digital management optimization technology, the traditional high-quality livestock breed 'Wujin pig' has been produced in a small amount, and its finished products have been favored by customers in overseas markets. At the same time, the company's marketing means have also been digitalized. We have fully understood the market demand, and we have used digital marketing of short video, social, big data and other platforms Help push forward and constantly close the distance with overseas customers. " Pu Qian, the chairman of Yubaichun Food (Yunnan) Co., Ltd., said that the company made better use of production, marketing and channel resources through digital transformation, provided higher quality products and more comprehensive services for overseas customers, and won more international trade export orders for enterprises.

The digital transformation has benefited foreign trade enterprises. Pu Qian said that enterprises will make full use of digital technology to improve the digital level at the production source of export products. "Thanks to the continuous development of cloud technology, rapid and large-scale storage is possible, and we are gradually transforming to the cloud layout to achieve cost reduction and efficiency increase. The cloud IOT system is widely used by farming and planting communities to make farming and planting efficient and standard. At the same time, cloud technology is used to analyze feeding and irrigation and produce export products in a more scientific and intelligent way," said Pu Qian.

High value-added products win the market

Manufactured products with relatively low added value can quickly open overseas markets in the short term by virtue of their high cost performance. However, in the context of shrinking global market demand, slowing population growth and increasingly serious environmental problems, the key to achieving long-term and stable development of export enterprises is to continuously improve operation and production efficiency and increase product added value.

Nanjing Deli Holding Co., Ltd. has increased its investment in the transformation of production equipment. "We have taken the lead in eliminating kilns that use coal as the main energy source and switching to clean kilns that use natural gas or electricity. We have invested heavily in introducing environmental protection equipment such as desulfurization and denitrification, and have used electronic equipment to monitor the emission of various harmful gases 24 hours a day. On the production line, we have used the most advanced electronic equipment in the industry to monitor various data of kilns, and have used automatic packaging machines, automatic labeling machines, and electronic mechanical arms to improve efficiency "New equipment for productivity." Wang Ji said that a number of high-end and intelligent production technologies developed by the company since last year will be put into use, which will further improve the added value of products. "We hope that the improvement of production capacity of enterprises can help us better serve overseas customers and win more export orders," Wang Ji said.

In order to increase the added value of products and better meet the market demand of overseas customers, Yubaichun Food (Yunnan) Co., Ltd. takes the production of green products as an important work. "We have increased the production of green products and developed green products in line with local tastes for customers in different overseas regions based on market orientation." Pu Qian said that with these high value-added products, enterprises have realized the growth of export orders and further expanded the international trade market.