General

When we see a foreign trade inquiry, we should first carefully study and analyze the customer's inquiry to see what he wants to know. Extract what we want from it. Know yourself and know the enemy, and you can win all battles. Look what he asks. Some customers do not ask the price in their first inquiry, but ask some technical parameters, such as how big the magnetic force coefficient is, and ask some questions that seem to have nothing to do with the product. In fact, they are understanding the performance of your product, that is, the quality. In this way, we should work hard on quality and try to do our best. Or recommend products of different grades to customers, inform them of the technical parameters of the products, and attach the corresponding quotations, so that customers can know that they are experts at a glance.

However, the most annoying problem facing foreign trade inquiries is that customers do not reply, but today it is normal in the buyer's market. However, if we can improve our contact methods, the reply rate will increase a lot.

It is suggested to pay attention to the following points:

1. The email title can only be the product name that the customer wants to buy, without adding any other redundant language, so that the probability of the customer opening your email can generally reach 100%;

2. The opening words are concise and prove that you are a professional and experienced businessman, which can immediately shorten the distance with customers. For businessmen, too many greetings are really unnecessary; Many people like to say from the beginning where they learned about the customer. We suggest that you should not mention it in general. The customer has published the purchase information there, and the customer knows it;

3. The opening phrase is especially taboo to introduce yourself too much initiatively, because it will give people a sense of promotion, and give people a bad first impression. In fact, few customers will have the patience to read your long introduction. If you do not introduce yourself too much initiatively, it will give customers a very confident and professional impression, which is very important for you;

So, what is the standard of "excess"? We believe that more than two introductory sentences are "too many"!

4. After the brief start, you must immediately enter the text, that is, the quotation, because the customer's most concern is nothing more than the product specification and price. If you can't provide what the customer wants, why does the customer return you? Immediately enter the quotation to prove that you are professional in the business. You are sincere and really want to do business. Everyone's time is precious and they don't want to waste time, especially European and American businessmen;

Some people say that the specifications in the customer's foreign trade inquiry are not complete and can't be quoted. In fact, no foreign businessman can complete the requirements in the inquiry at one time. You can estimate the tentative report. It doesn't matter if you make a mistake. It just proves that you are professional and have been working in the industry for many years. If the specifications quoted are not consistent with what the customer wants, the customer will generally reply to you quickly and tell you the specific requirements of the products he needs in detail; Some people always like to ask questions when contacting customers for the first time. Customers from some countries (such as India and South Korea) may patiently reply to you, but for most European and American merchants (such as the United States), they generally do not reply to such emails;

5. The price quoted by the foreign trade inquiry must be the real price, which must be consistent with the existing market conditions. The price is too low, and the customer knows that you are not in the line and will not pay attention to you; If the price is too high, it will scare away customers, and customers will not return to you. Therefore, do not make random quotations. You should understand clearly and compare more before you make a quotation. This is especially important for new products and foreign trade companies;

6. When contacting a customer for the first time, unless the customer puts forward in the foreign trade inquiry, it is better not to attach the picture voluntarily to avoid being deleted or intercepted by foreign anti-spam software;

7. Strongly suggest: If you can't quote a competitive price, please don't contact the customer. Since you can't quote a price, you can't do it. Not only will the customer probably ignore you, but why should you waste your precious working time and that of foreign businessmen? For foreign trade companies, why not put more efforts on the supply of goods, the effect will be much better!

In short, the purpose of your contact with customers is nothing more than to win the final deal, but to achieve the final deal, you must at least step over the two thresholds of product specification compliance and appropriate export quotation, and directly negotiate these two most important issues, which not only foreign businessmen like, but also can greatly shorten the process of transaction.