General

There is no need to edit the inquiry link. We all know that it is a very necessary link in the foreign trade business. It must be that all foreign trade partners are looking forward to receiving the buyer's inquiry or email every day. Sometimes we have a lot of foreign trade inquiries in one day, but after we reply to the customer and make a quotation, many of them are sunk in the sea and there is no reply. At this time, it is more important to choose how to locate and respond than to send emails continuously.

Here, the editor will sort out the following types of customers for foreign trade inquiry, and provide corresponding judgment basis for different types of customers:

1. Intended procurement

Looking for products you provide (or similar products)

characteristic:

Clear objectives: specific/single product name, quantity required, delivery terms.

Comprehensive information: company name, address, email, telephone, fax, website contact.

Ask professional questions: detailed questions, concise and concise emails.

We should pay close attention to this kind of foreign trade inquiry. Timely, accurate, comprehensive, professional reply and competitive offer are the key to reach a deal. If the buyer does not reply, it may be because our quotation is not comprehensive or competitive enough, which greatly exceeds the customer's target price, so we are often screened out in the first round.

If you want to keep such customers, at least you can communicate with them more, then you need to be more careful in the quotation, and don't arbitrarily quote high prices. At the same time, the quotation should be as detailed as possible without mistakes.

Some salesmen only write the amount when quoting, and they don't even know what kind of quotation method, the most basic FOB or CIF are not specified, which will make the buyer feel that we are not professional and don't understand the most basic common sense, so such mistakes must be avoided.

In addition, it is particularly necessary to promote and introduce our company and products. In the reply email, the company's website link or corresponding product page link should be written in, so that customers can understand us more comprehensively, and there may be unexpected surprises.

At the same time, the business personnel should be patient when replying to the customer's email. If it is only a reply without the following, do not give up easily; Maybe the other party didn't read your email carefully because there were many suppliers who replied to their email. In this case, you might as well send it again. It is recommended that the email information sent each time should be modified and not completely consistent.

2. Potential customers

I have business experience, but I don't know enough about your products. Some novices have many specific problems to be solved.

characteristic:

A General information is relatively comprehensive (including company name, address, telephone, fax, contact person/sincerity)

B Based on the professional evaluation of the problem, you can make a judgment about it. Such customers are your potential customers

This kind of customer needs to be cultivated. It is necessary to be patient, professional and follow up properly to cultivate and enhance his confidence in doing business with you. Usually, after receiving inquiries from such customers, we can ask the other party some professional questions in the response, which can be seen.

If such buyers do not reply to the offer, it will also be because the offer is too high. In addition, the buyer currently has a relatively fixed supplier, so it will not be easily replaced, but also has the intention of finding new suppliers. For such customers, in addition to complete replies, we also need to make the mail look different and catch the customers' eyes.

3. No clear target type

The foreign trade inquiry forwarded through the trade B2B platform is usually price list because of the wide variety of inquiry and unclear objectives.

For this type of inquiry, we should learn to filter customers. Write an email in general format, express your wish to establish business relationship with him, ask professional questions, and ask them to introduce their professional information more. You can also say that there are hundreds of our products. What functions do you want, what markets are you mainly targeting, and how many are they? Don't ask too many questions, just one or two; To put it bluntly, it is to collect customer information and determine needs.

If the customer is willing to answer, then we can further follow up. If not, there is no need to communicate.

4. Information collection type

Some customers may have just entered this new field. They need to understand the market, products and more information for learning, so they will send inquiries to some suppliers.

Features: Very professional. After several communications, they will remit samples for purchase, but they will never become your customer. On the contrary, they may become your competitor. To reply to this kind of email, we should grasp the professional standard and try to refuse it tactfully. When we reply, we can ask the other party what they want to do with this information and ask him back.

5. Request sample type

Most customers in India, the Middle East and Africa ask for free samples. The email exchange found that he didn't care about the price and quality, but only about sending samples to him. He insisted on paying the sample fee and postage, and there was no reply.

For this type of foreign trade inquiry, we have been able to take it lightly, and there is no need to feel depressed because the buyer has not responded, causing psychological pressure on us.

6. Competitive Purpose

Coming prepared, stealing information is the most troublesome

Features: Dress up as a foreign customer to spy on your price, transaction terms and other information. The inquiry is professional and difficult to distinguish; Especially the product department or market department within the enterprise is a kind of research.

This is the most difficult email to reply to. Use network technology to identify its origin. If it is an inquiry from your own website, you can use the statistical analysis tool installed on your website to query the IP address of the person who sent the inquiry to you, and know whether it is from which region in China; It is also suggested to try to communicate with the buyer by telephone through repeated exchanges and experience evaluation. If the other party refuses to provide telephone or fax, it is likely to be a fake inquiry.

Here, if you want to understand the customer's background, you must have the ability of multi-platform information summary and analysis. We can combine company introduction with customs data. For example, we use the GPM system to query customer information. We only need to know the company name and contact name or e-mail address, and can easily find the person who sent you the email, and all his information is at a glance.