General

Speaking of foreign trade email marketing, I believe many foreign trade partners will say this, too. However, if asked how to do a good job in foreign trade email marketing, I believe many people are not so confident. How on earth should we do a good job in foreign trade email marketing to achieve the desired results? Remember the following:

1. It is prohibited to bombard customers with foreign trade emails. The indiscriminate bombardment of emails will only increase the complaint rate and be intercepted and blackmailed by the email recipient. Therefore, before sending an email, a test needs to be conducted to determine the email sending frequency and test point sending time based on the data report; Transmission frequency; Send a header. Sending emails based on test results is better than blindly sending.

2. Unable to design email content

The two extremes of email content: Some people believe that the shorter the content, the better, while others believe that the longer the content, the better. This is not the case. Good content is not determined by its length, but rather whether the content is a customer's point of interest. Only customers who are interested in the content can enter our website through email, and it is possible to conclude a transaction.

3. Don't understand customer classification

The simplest classification is by gender, and it is obviously inappropriate to send male products to female customers. If customers are segmented before sending, targeted delivery based on different classifications will achieve better results. The finer the classification of users, the better the effectiveness of foreign trade email marketing. You can design emails for each user, and adjust the strategy for the next step based on the monitoring click rate.

4. Taking up too much reading time. Business people are generally very busy, and customers may be tempted to open your email with attractive titles, but when they see that your email content is lengthy, they become impatient. So our email should be concise and concise.

5. Do not understand changing marketing strategies based on data reports

There is a misconception in foreign trade email marketing: check the sending report and roughly understand the effect. But in fact, this would lose the significance of making a report. It is important to summarize from the report. According to the report content, the next email marketing content can be cross marketed. Customers who have not yet clicked will be sending them more attractive emails.

How to do a good job in foreign trade mail marketing? As long as you don't do these things, it should be a good foreign trade email marketing. Huacheng Chuangzhi Foreign Trade Software focuses on foreign trade email marketing.