General

Most enterprises set up foreign trade websites for the purpose of obtaining more accurate foreign trade inquiries, but most enterprises have no direction as to how to do it. They either read various unsystematic articles online to learn how to operate, or they just find a website company to build a website, and the final results are not ideal. So how can foreign trade websites obtain more foreign trade inquiries?

What kind of foreign trade website is beneficial to Google's SEO ranking

Foreign trade websites should conform to Google's preferences, specifically including optimizing the settings of tags such as TDK tags, h1 tags, and Alt tags. Url should be static, and urls should be as simple as possible. It is best to include keywords and add breadcrumb navigation to the website.

The website structure should be flat, and the website level should not exceed 3 layers. Add a website map to the website, etc.

Two important points to note are website opening speed, website user experience, and website keywords. These three points are important factors for Google to evaluate website rankings. Websites need to purchase foreign servers to ensure faster website opening speed.

The design of the website needs to conform to the aesthetic habits of the target customer, with a clear website structure, allowing users to quickly find the content they want to understand, and reducing the bounce rate.

The theme of the website should be clear, and the title, keywords, and content of the webpage should match. Different pages need to set different TDK tags based on the content, and should not be completely duplicated.

02 Prerequisites for obtaining foreign trade inquiries

The first thing a company needs to understand is what is the prerequisite for obtaining an inquiry. It is necessary to give potential customers the opportunity to see the company's website, otherwise even if the website is well done and the product is good, if the target customer cannot see it, there will be no inquiry generated.

So how can users have the opportunity to see the company's website?

A simple and cost-effective way is to do Google SEO optimization to obtain the ranking on the front page of Google, thereby making it possible for potential customers to see and click on the corporate website during search, thereby achieving the next transformation.

03 How to optimize foreign trade websites

Now that we understand the importance of optimizing foreign trade websites for obtaining foreign trade inquiries, how should we optimize foreign trade websites?

Some companies feel that foreign trade website optimization is just a matter of completing the website, as long as the website is online and more articles are added, and more external chain rankings are done, they can go up. Some companies even stay in the early optimization thinking, thinking that buying external chain rankings can quickly go up. However, Google's algorithm has been updated several times, focusing on combating spam external chains, batch collection, and other behaviors. Once discovered, the website will be punished.

Therefore, it is recommended that enterprises do Google SEO in a step-by-step manner, using the white hat approach. To achieve good optimization results, they need to use SEO ideas and techniques from the time they build their website.

04 Precautions

1. Server Selection

You should know that in foreign countries, the full importance of the network is very high, and the quality of the server has an impact on the promotion of future websites.

Moreover, selecting a good server can speed up your website access. Imagine if your website doesn't come out after 5 seconds of loading, will your customers still stay on your website?

2. Selection of domain name

The website needs to have its own independent domain name, which cannot be a secondary domain name.

Everyone has a recognition that the simpler the domain name is, the better it is for foreign trade website construction to facilitate memory.

Currently, from the perspective of domestic domain name registration practices, this principle seems to be correct. We often use the acronym or full name of a noun.

However, there are still some differences in the construction of foreign trade websites, as for foreign trade enterprises, the meaning of domain name entries is broader. Foreigners do not like the form of adding numbers to the domain name, and they feel that a good domain name includes a product name or a brand name.

Therefore, when choosing domain names for foreign trade websites, it is important to pay attention to these issues. The shorter the domain name, the better.

3. Timely update of content

Adhere to maintaining the continuous updating of the news section of the website. When creating article content, it is important to first find topics that start with the content that the target customer most urgently understands, and can also be industry and current hot topics. Of course, the layout of articles is also very important, with clean and clear paragraphs.

4. Pre launch testing

Before the website goes online, the enterprise should conduct a test, and do not rush to go online. If not, it will take some time to discover that there are many problems with the website, and further adjustments will be troublesome and affect the optimization work. Therefore, enterprises need to conduct various tests before going online to understand various aspects such as website compatibility, website opening speed, and whether there are significant errors in website content. Only after checking that there are no problems can they go online.

5. Don't enter the optimization error zone

Foreign friends are used to and like Google, so after building a website, promotion must be promoted on Google, not on Baidu, otherwise your website will never be visible.

6. Enhance customer trust

To enhance customer trust, foreign trade websites are an important position to showcase a company's own brand image. Product quality assurance, product transportation safety, and privacy provisions should be clear and clear.

The information on the website should be authentic and trustworthy. You can add honorary certificates, relevant patents, company photos, factory videos (which can be displayed in a panoramic view using VR technology, making it more realistic and highlighting the strength of the enterprise) obtained by some companies to enhance customer trust.