General

Developing new markets is not only an urgent need for China's foreign trade to promote stability and quality, but also an objective need for the majority of foreign trade enterprises to achieve greater development. Actively exploring new markets such as the "the Belt and Road" market, the Regional Comprehensive Economic Partnership Agreement (RCEP) market, and the United Nations procurement market has become an effective way for "Made in China" to move towards a broader international trade market.

Actively explore the "the Belt and Road" market, and the market competitiveness of Chinese international trade enterprises will steadily improve. Since the "the Belt and Road" initiative was put forward, many Chinese foreign trade enterprises have focused on the market of countries along the "the Belt and Road". It can be seen from the data released by the General Administration of Customs in the first two months of this year that China's exports to countries along the "the Belt and Road" have achieved a year-on-year growth of 15.2%, which also proves that the "the Belt and Road" initiative provides new trade opportunities for Chinese enterprises. With high-quality products and reliable brand advantages, Made in China has been recognized by countries along the "the Belt and Road", The competitiveness of Chinese foreign trade enterprises in the international trade market has been continuously improved. Zhejiang Dablin Valve Co., Ltd., which has been deeply engaged in the "the Belt and Road" market for a long time, has a deep understanding of this. Since the implementation of the "the Belt and Road" initiative, the market share of its own brand products in Indonesia, Thailand and other countries has increased at a rate of 15% to 20% every year. Even under the influence of the epidemic, its market has also had good sales feedback.

Actively exploring the RCEP market, the "circle of friends" of Chinese foreign trade enterprises will continue to expand. At the beginning of last year, the RCEP Agreement officially took effect, and more and more Chinese foreign trade enterprises have focused on the RCEP market to develop international trade markets, with remarkable results. Last year, China's exports to other members of RCEP increased by 17.5%, accounting for 27.6% of China's total exports. This good performance fully confirms that China's foreign trade enterprises are continuously strengthening their efforts to explore the RCEP market. Although exploring the RCEP market can expand the "circle of friends" of Chinese foreign trade enterprises, it is not an easy task. It requires careful deployment and precise layout by enterprises, through research and development to launch unique products suitable for the needs of the RCEP market, and find new partners for trade cooperation. Beijing Tepuli Decoration and Binding Materials Co., Ltd. is such a company. In order to more accurately serve customers in the RCEP market, the company has developed three series of new products, and established centers and material selection libraries in Singapore, Thailand, Malaysia, and other countries and regions. This good practice has enabled the company to meet more partners from the RCEP market while facilitating customer selection.

Actively exploring the United Nations procurement market, Chinese foreign trade enterprises can strive for a growing order volume. Every year, the United Nations conducts a large number of procurement activities worldwide to maintain its own use, peacekeeping, humanitarian relief, and development assistance. At present, the United Nations procurement market is characterized by a continuous increase in the total volume of procurement and an increasing diversity of procurement types. In recent years, the share of Chinese foreign trade enterprises in the United Nations procurement market has increased. Participating in United Nations procurement has not only broadened sales channels for enterprises, but also achieved an increase in order volume. For example, Qirun Medical Co., Ltd., a subsidiary of Xiamen International Trade Group Co., Ltd., tasted the sweetness of participating in UN procurement. In the early stage of the epidemic in 2020, the company successfully won the bid for UN procurement, achieving an increase in order volume.

New markets bring new opportunities, and new opportunities promote new development. In the future, Chinese foreign trade enterprises still need to vigorously and deeply explore new markets, upgrade product quality, expand sales channels, and enhance the competitiveness of the international trade market.