Foreign traders use customs data to develop customers. Basically, they search by product directly, find contact information, and send emails directly. This method is not professional and has poor results. In addition, customs data is not recommended to be used alone, which is very difficult to use as a development customer. You must use it in conjunction with other tools to produce an effect. So how to correctly use customs data to develop customers? Xiao Zhijun summarized as follows:
1. Direct Query
When using direct queries, you should use some search criteria to filter out relatively more accurate data, which can accurately identify target customers, thereby focusing on the target customers and achieving twice the result with half the effort.
2. Peer Query
By inputting the names of peer companies into customs data, you can track and analyze the export situation of peers, master the basic information, procurement rules, and demand changes of their buyers, and recommend their products to them at the appropriate time.
3. Reverse Query
Countries around the world have different levels of openness and lack of uniformity in their customs data, so countries that query unopened customs data can use the reverse inspection method. For example, if you want to develop customers in Germany and France, it is known that these customers often import from the United States, Vietnam, and Russia. You can use export data from the United States, Vietnam, and Russia to reverse query procurement companies in EU countries, which are also potential high-quality customers.
4. Analogical Query
If the customer does not have the idea of changing suppliers for the time being, or if your advantages are not obvious compared to previous suppliers, development may not be that easy. At this time, we may wish to carefully study the company nature of the purchaser in the customs data to understand the overseas distribution mode and channels of our products. In fact, our products can not only target regular buyers, but also promote some foreign retail stores and distributors, and develop overseas customers in multiple levels and aspects. To sum up, it is the correct method to develop customers using customs data.