General

How do novices do foreign trade email marketing? Foreign trade email marketing has always been an important part of our foreign trade promotion, but many novices often don't know how to do it. Let's let Huacheng Chuangzhi Foreign Trade Software teach you how to do it.

1. Define the purpose of implementing EDM marketing

We should first clarify the purpose of conducting foreign trade email marketing, which should be coordinated with the marketing strategy of the enterprise. Is it to promote the brand image, specific products and services, maintain customer relationships, or expand new customers? A clear and pure purpose will provide a strong guarantee for later planning.

2. Recognize the importance of the subject matter of the email

The topic is as important to email as the title is to an article or blog. Even if you have the most attractive prose poetry or the most tempting proposal in the universe, if no one opens the email to read it, it won't do you any good. The few words in the topic column are the most important part of the entire information, and they should receive sufficient attention.

You can first summarize the specific issues addressed by the email, and then design your topic based on it. For example, a message that provides business coaching services can start with the frustration of people in the middle of their careers. The topic can be "5 signs that you have entered a career dead end" or "Opening a new path after working full-time.". The key to creating high-quality content in the subject matter or any other part of an email is to be right on the topic and very resonant.

3. Creative Design of Foreign Trade Mail Marketing

Including the design of the email page, and the planning and design of the landing page where the email link points to the website. The web code of the email page should follow certain design standards, including the idea and planning of the email body and title. A good title can help attract the interest of the recipient. Clicking to open your email can lead to the recipient directly deleting the email. When the email reaches the user's mailbox, the title directly determines the email opening rate. In terms of content layout, customer experience should be considered.

4. To make the customer feel useful, what benefits can it bring to the customer

Let your client know that he should visit your website. Make him feel that your website provides answers and solutions to his questions. You can't make someone feel like you're trying to sell something in an email. In your email, all you need to talk about is about him. "He will get this benefit, that benefit, and so on, subconsciously making the other person feel like he has already owned the business.".

5. Unique Fit Picture

Avoid using boring, stereotyped images. You should use something unique and well suited to the content of the email. Images that fit so well that they simply shouldn't appear anywhere else. "You can try to find suitable illustrations from some great image libraries. In any case, please carefully read the relevant subsidiary rules of the website, as some images may have restrictions on commercial use.".

6. Add feedback and forwarding capabilities

You can add features such as sharing, forwarding to friends, blog comments, and replies, allowing subscribers not only to contact you, but also to share your email with others.