General

How to do a good job in foreign trade mail marketing? Mass email has good effects, low costs, and targeted, but it seems that we rarely achieve good results, not because foreign trade email marketing is too weak, but perhaps our marketing method is incorrect. So how to do a good job of foreign trade email marketing?

1. Adaptability of messages.

Readers must use different clients to read emails, so the emails we edit need to adapt to different clients. For example, the template and layout of emails need to adapt to the reader's reading tools. No matter what client the reader uses to read, they will have a good reading experience.

2. Collect the data of the last mass transmission and improve this mass transmission work.

The collation of data results after mass mailing, such as click through rate, reading rate, and opening rate, needs to be analyzed to understand the shortcomings of mass mailing, so that we can improve the mass mailing process next time.

3. The content of the message.

More and more readers like short browsing, and readers who have too long text will not read it. It is very important to write the key points of an email and keep the article clean and concise. Secondly, emails should not contain spam sensitive keywords, such as promotion, free, etc. This can prevent our mass emails from being judged as spam. Email content is the key to doing foreign trade email marketing and improving the conversion rate of foreign trade email marketing.