General

"No social interaction, no marketing.". Social media marketing seems to have a magical effect and function, which can help enterprises establish a brand image and obtain multiple returns at a lower cost. Different companies have different effects, and the growth of returns continues to climb. Due to the low threshold and low cost of social media marketing, many marketing personnel will tell you that social media marketing is the king of marketing promotion.

As a foreign trade company, overseas social media marketing is also an essential marketing tool in the foreign trade market. Today, let's talk about how to do overseas social media marketing.

Why Foreign Trade Enterprises Should Become Social Media

Currently, there are billions of users worldwide using social media, so foreign trade companies need to advertise wherever the users are. Advertisers have also transitioned from traditional media to social media for advertising, and social media has become a channel for advertising communication, linking consumers and corporate advertisers in the advertising industry.

As a foreign trade enterprise, overseas social media marketing must also be involved, such as well-known social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube. Due to their different positioning, they have different user groups, equivalent to their own private domain traffic pools.

Overseas social media marketing can form spontaneous communication due to its large amount of traffic, and can also be promoted by product fans through diversified channels or various ways. Therefore, social media marketing can not only establish a brand and build reputation, but also directly channel their own websites, achieve real-time interaction with users, and enhance their user experience; In order to obtain customer orders. You can also establish your own social circle, which is conducive to the development of the community.

Like the overall development of small and medium-sized foreign trade enterprises, it is easier to promote through overseas social media, and everyone is the same on social platforms. Therefore, starting from the Internet is on an equal footing with large foreign trade companies, and continued efforts will achieve good results.

How to make content

Whether at home or abroad, the first step in becoming a social media is always to accumulate and enrich content before considering realizing it. Not every social media platform is suitable for a variety of enterprises and products, and different social media platforms correspond to different groups of people. Therefore, it is necessary to select the appropriate social media based on the target user profile.

For example, LinkedIn and Twitter are the best for B2B marketers; Pinterest and YouTube are more suitable options for B2C users. Facebook has a broader range of adaptation. Therefore, different social media platforms should be selected for operation based on marketing needs, with clear priorities for operating platforms. This is the initial marketing layout.

For products with a majority of overseas young user groups, it is necessary to always understand what types of social media young people like most, as the social media they like represents the latest fashion trends. There are many young users like INS.

In the principle of content being king, it is necessary to start from the needs of users. Provide them with convenient, happy, or professional content. Make a fun, informative, factual, activity oriented, and even give away benefits.

In addition to the form of graphics and text, video is also important. YouTube is the largest video website with a large amount of traffic and users. Facebook Video is not willing to follow suit.

According to Omdia's latest Global Online Video Advertising Report, Facebook and YouTube's duopoly on online video advertising revenue continues after 2020, with the two companies accounting for 49% of total revenue. Apart from the Chinese market, YouTube and Facebook have easily accounted for more than half of global online video advertising revenue. Omdia predicts that by the end of 2024, Facebook and YouTube will increase their share of the global online video advertising market to 51%.

Most of Facebook's online video advertising revenue comes from video advertising outside of streaming media, but YouTube dominates the advertising supported video on demand (AVOD) space, with all of its video advertising revenue coming from streaming video advertising on its websites and applications.

However, many foreign trade marketing personnel say that the difficulty in doing social media is that they do not know what content to post, and it is difficult to ensure the quality and frequency of content. Indeed, in overseas social media marketing, the best way to widen the gap is through marketing content. Some overseas enterprises often publish popular content that can quickly establish their brands and drive transformation; However, some enterprises have operated accounts that have remained unknown for a long time, and no one cares about their brands.

The topic selection direction can be divided into three main themes:

Product theme: design concept, installation and maintenance, use effect

Enterprise theme: enterprise strength, internal activities, interactive investigation

Information topic: Latest news, hot current events, industry insights

More understanding, interaction, and initiative

One great thing about social media marketing is that you can interact with your fans or community groups. Among them may be your potential customers. You can follow their dynamics, see their daily lives, and better adjust your marketing strategy.

People who play social media can't just enjoy watching your marketing ads. Therefore, the content published should not be like advertisements, which are dull and boring, cannot bring happiness or have any nutritional value. What they need is high-quality content that is fun and meaningful, and interact with them more, like playing Weibo and WeChat. Love you first, and then accept you.

Take the initiative to find customers. In social media, you need to join as many groups related to your product or industry as possible. "In these groups, they make friends, slowly make them interested in you, and then provide your links. Perhaps your chances of success will become very high.".

It is precisely for these reasons that more and more foreign trade enterprises choose social media when promoting foreign trade. When the exhibition is still uncertain whether it can be carried out normally, it is possible to take action to seize the market through social media and other online means.