General

In 2023, the opportunity for small and medium-sized enterprises to obtain foreign trade orders has come! According to official media reports, in 2022, China's total import and export value exceeded the RMB 40 trillion level for the first time, an increase of 7.7% compared to 2021. The scale reached a new record, and China has maintained its position as the largest country in goods trade for six consecutive years.

In addition, several major economies around the world have recently released their annual trade reports with China for 2022, and a number of bilateral trade data with China have reached record highs.

For example, the total amount of goods trade with the EU reached 856.3 billion euros, an increase of about 23% compared to 2021, reaching a new high; The total trade volume with Germany rose to 297.9 billion euros, an increase of about 21% compared to 2021, higher than the overall growth rate of Germany's foreign trade over the same period. China has become Germany's most important trading partner for the seventh consecutive year.

For example, the bilateral trade volume with Africa, ASEAN, and Latin America has also increased compared to 2021, and the total trade volume with the United States has reached a record high of 690.6 billion US dollars.

It can be seen from various signs that China's high-quality and inexpensive products are still the favorite of foreign buyers and major global markets, and no one wants to "decouple" from China.

Therefore, in 2023, under the situation of almost complete relaxation of epidemic control, many foreign trade enterprises, under the organization of the government, could not wait to go to sea to seize orders. The way for them to obtain foreign trade orders is to participate in various exhibitions.

Exhibition has always been an offline development mode for enterprises to maintain relationships with old customers and obtain foreign trade orders from new customers. However, due to the impact of the epidemic, the exhibition industry has been severely affected. Now that prevention and control are open, many enterprises have begun to participate abroad.

Indeed, we cannot deny the series of benefits brought by participating, but for small, medium-sized, and micro enterprises, it may not be so cost-effective. First, the cost of participating abroad is too high, including transportation fees, booth fees, round-trip air ticket accommodation, and service fees for exhibition companies. By then, if none of the customers were taken down, the money would have been basically wasted. Therefore, when the Internet market emerged, small and medium-sized enterprises gradually focused on developing customers online.

Online development of customers is nothing more than these channels. The higher the investment, the greater the exposure, and the greater the chance of being seen by buyers when entering the B2B platform to advertise, which is extremely costly, and many have lost to leading enterprises.

Then there is the use of customs data to search for customers, which is to search for interested customers in massive data, which requires layer upon layer analysis. As for how to accurately analyze, there are actually steps in this regard online, or the use of Huacheng Chuangzhi customs data, which are also mentioned.

Another step is to build an independent website and use Google promotion to push the website to the homepage of Google. Google promotion is mainly about SEO+SEM, which requires a team proficient in Google promotion to do, and the effect will be obvious. SEO is a slow process that doesn't work so quickly, but if you can push the website to the home page in the early stage, it won't fall down any more, and the exposure is still very good. SEM, on the other hand, is about advertising, which has a relatively quick effect. Users pay only when they click, and the cost is actually quite high. There are also Google Maps customers.

Then there is social media marketing. When doing foreign trade, everyone must know that overseas social media are commonly used, such as Facebook, LinkedIn, Instagram, Twitter, and the very popular Tiktok in recent years. There are also a lot of potential buyers inside. You can send a company product diagram and describe it from time to time, which may attract customers to come for detailed discussions and obtain more foreign trade orders.

These are online passive customer acquisition channels. In the early stage, they mainly rely on search to obtain customer leads, and also actively acquire customers. Generally, they use foreign trade software developed by technology companies to capture customer information.

For example, Huacheng Chuangzhi Foreign Trade Software, which integrates five major channels of customs data and Google exhibition social map to obtain customers in one system, as well as social media monitoring and visitor identification. As long as someone clicks into your website, they will inevitably leave footprints, and follow the footprints to find their company, obtain company related information, and procurement principals.

There are actually quite a few foreign trade customer acquisition software on the market. If you really want to use it, shop around or see if your friends have made it, and how effective it is. Compare it before making a choice.

In fact, whether foreign trade is good or not depends not only on market trends, but also on the means of enterprises. Some even if the market is good, they still haven't done well. Some can sign several foreign trade orders when the market is weak. Therefore, everything is difficult to say.

However, if Xiaobai wants to enter the foreign trade industry, he needs to think twice before acting. This line of work is actually quite arduous, especially in the early stage. If he just wants to change careers for a while, then let's leave; If you have been thinking for a long time and have done a series of surveys, it would be good. If you persist in doing so in the later stage, the rewards you receive will be quite great.