General

Social commerce is a marketing strategy, and overseas social media marketing has distinct advantages over previous traditional marketing methods, such as TikTok, Instagram, and YouTube. Now, all of them provide a good marketing content platform for brands and creators, conducting interactive communication with users, enhancing user participation, and forming two-way communication. What are the value advantages of overseas social media marketing for corporate brands? This article will provide answers:

Overseas social media marketing has distinct advantages over previous traditional marketing methods, mainly reflected in the following aspects: interactive communication with users, strengthening user participation, and forming two-way communication; Based on data mining, new social groups are formed according to user characteristics; Based on mobile internet technology, marketing communication has become more accurate and timely. For domestic users, the methods of social marketing have long been very familiar, while for overseas users, what are the characteristics and value advantages of overseas social media for corporate brands? Follow the editor and look down

There are many types of social media abroad, mainly including the following:

Video category: TikTok, Youtube;

Social category: Facebook, Twitter, LinkedIn;

Image class: Instagram, Pinterest;

Chat class: Snapchat

Characteristics of overseas social media marketing:

1. Three-dimensional: Enterprises can introduce their products through advanced multimedia technologies and methods, using different forms of expression such as text, pictures, or videos, thereby enabling potential consumers to more visually and directly accept the information disseminated by the enterprise, while also fully leveraging the subjective initiative of marketing personnel.

2. Interactive: Users can communicate and provide feedback on product information released by enterprises in a real-time manner, which not only can effectively enhance interaction with enterprises, strengthen the connection between users and enterprises, but also help enterprises cultivate their own loyal customer base.

3. Personification: Promotion on social media is often rational, one-on-one, and a user led, non coercive, step-by-step marketing approach. Its promotion costs are very low, and its promotional methods are extremely user-friendly, free from the interference of strong sales promotion by sales personnel. Moreover, through interactive communication, it can establish a good long-term cooperative relationship with users.

4. Growth: The number of social media users has grown rapidly and spread throughout the world. Users have been reduced for more than half a year, belonging to the middle class, with a high level of education. This group has strong purchasing power and great market influence, so it has great market development potential.

5. Integration: Enterprises can use social media as an interactive platform to uniformly plan different types of marketing activities, and then coordinate their implementation to convey the purpose of the activity to consumers with consistent communication content, preventing the inconsistent negative impact of different forms of communication channels.

6. Leading: Social media is a powerful marketing platform tool that can simultaneously provide multiple functions such as product channels, promotional tools, customer interaction, services, and market information analysis. Its one-to-many marketing advantages coincide with the future trends of customized marketing and direct marketing.

Value advantages of overseas social media marketing for enterprises:

1. The huge flow of social media can meet different marketing strategies of enterprises.

2. It can effectively reduce the marketing costs of enterprises and obtain a higher rate of return.

3. Achieve accurate marketing to target users through targeted advertising.

4. As a marketing method to meet the needs of network users, it can bring more sales.

5. Make the interactive public relations of enterprises more timely and easier to establish brand awareness.