General

What is the correct idea for using customs data? A simple summary is to quickly find a pool of potential customers with demand, focus on selecting a group of customer groups suitable for your factory (such as supply volume, supply cycle speed, product quality, price, etc.) through customer procurement records, such as purchase quantity, price, date, and country of origin, and then use search engines, LinkedIn Combination methods such as Facebook specifically identify the contact information of key customer groups (giving priority to the company's boss and purchasing department, followed by the official website and sales department), and finally conduct effective follow-up and promotion to achieve the purpose of order formation. What are the specific ways to use customs data? Here are some points to share with you

No.1 Purchaser Selection

There are many customs data materials, but not all of them are suitable for you, and what is suitable for you is the best. First, we need to confirm whether the customer is a professional buyer. This step is very important, otherwise a lot of useless work will be done. The professionalism of customers can be directly confirmed by comparing the number of times buyers have purchased products related to your operation with the number of times all products have been purchased. Some customers have purchased your product, but only one of the hundreds or thousands of transactions they have purchased. These companies are mainly freight forwarders and traders, and can be directly screened out without wasting time.

No. 2 Purchaser Analysis

After preliminary screening and finding a professional buyer, the purchaser must analyze the customer's purchasing habits and determine whether they match based on the quantity and weight of each purchase. Some customers who are too big can't pick it up, and customers who are too small don't want to do it. Is the best; Determine the customer's preference for products previously purchased from which regions, from customers who have been purchasing in Europe to customers who have been purchasing in India. Understanding how much customers care about product quality or price can also help us with our transactions.

Then, based on the analysis of the customer's purchase time, the possible time for the customer's next purchase is determined. Some customers purchase in the second half of each year, while others purchase every month. Different customers definitely need to set different contact times and determine the correct contact time, so the probability of ordering will naturally increase.

No.3 Competitors

For matching buyers who have already been analyzed, it is important to pay attention to their existing suppliers. It is best to do some homework on the products and prices of existing suppliers before contacting buyers to understand their advantages. Why else would someone give up their original supplier and cooperate with you? The amount of people fighting depends on the quality, and the price of fighting should not be soft; Another point is to find customers from competitors and competitors with comparable strength in the market, especially peers with higher prices and similar quality, or peers with poorer quality and similar prices. Due to its considerable strength, it is possible to become a customer that peers can directly do, so the previous screening process has been omitted. Therefore, old sales will have more advantages and better understanding of the industry. You can also focus on lost and new buyers.

No. 4 About Contact Information

India has the highest quality of its own contact information in customs data, with relatively many procurement leaders, who have names and emails, and can be used directly. In addition, some customers fill out their own phone numbers, emails, etc. Relatively small, meeting can be counted as one, or you can contact directly. Others are basically matched by the contact information of the customs data company. Of course, some have matches and some don't, and the price will vary.

No. 5 Deeply tap into contacts

Many people use data replication to send email directly, but if you don't find the right person, it's difficult to have an effect. After finding the company name, as long as it exists on the official website, you can find it. The next thing to look for is the relevant person in charge. Small companies typically go directly to their boss, president, or CEO. If a large company seeks a functional leader, purchaser, purchasing department, or some product engineer from a relevant department. LinkedIn is a very good channel for directly finding the names of people in relevant positions. Having a name makes it much easier to find contact information. You can also send a message directly to the customer's official Facebook page and ask for the buyer's email address. The personal test is valid.

No. 6 Multiple communication methods are parallel

Currently, many foreign trade salespeople in China are still at the stage of developing customers only by email, and they need to learn to use various social media and chat applications in a timely manner. To put it another way, if you receive a promotional email, it's likely that you won't respond, but if someone adds you to WeChat and greets you, our probability of responding will be much higher. WeChat is available domestically, and Whatsapp, Line, Viber, VK, Messenger, etc. are available abroad. If you have a customer's phone number, you can communicate directly online through a chat tool. Of course, it would be more efficient to call directly.