General

With the expansion and deepening of cross-border e-commerce business overseas, what are the methods for foreign trade to find customers?

1. Search engine marketing. This is one of the most important foreign trade customer search methods in the marketing community. Search engine marketing has two types: passive and active search. Among them, passive search includes: search engine bidding (PPC), search engine optimization (SEO), but the current SEO effect is not good, the effect is poor, and the cost is high. Building a website is the best choice to seize the market. Most websites will continuously optimize their website structure to achieve better natural ranking results. However, this is a long-term work that requires long-term investment and attention from businesses. This approach is more stable and sustainable, with higher requirements for technology. It is recommended to find a strong company to operate, rather than forming your own search engine marketing team! At this time, if there are tools to help, it is of course the best. Here, we recommend Huacheng Chuangzhi Foreign Trade Software. Through this software, we can search for foreign customers, conduct customer inquiries, and build our own traffic pool in multiple languages. Regular site maintenance can quickly be included by Baidu.

2. Social media marketing. The influence of social media in foreign trade and customer search is self-evident. Foreign social networking sites have higher user activity and stronger influence. People will use social platforms to expose their collections, share their new treasures, and communicate about life issues. Businesses will leverage the sharing and interaction features of social networking sites such as Facebook, Twitter, and Linkedin to promote their brands

3. International trade platform. Currently, there are many domestic international trade platforms. When choosing international trade platform marketing, businesses should choose the corresponding platform based on their own product characteristics.

4. Mail marketing. We have written about the methods of email marketing many times before, and I believe everyone has more or less understood them. Mail marketing is a commonly used promotion method for foreign trade seeking customers, and it is also the least investment. However, with the development of the network, email marketing can now be used as an auxiliary rather than a primary promotion option. As for the specific situation, it still depends on each enterprise's own situation!

5. Online advertising marketing. The investment in online advertising is relatively costly, but the effect is also immediate. Popular video or social platforms are optional. Search engines are also the main ones, such as Adwords advertising, and direct advertising on portal counterparts is an advertising alliance.

6. Community forum soft text marketing. Foreign communities and forums are highly active, and as long as someone speaks, there are generally responses. Therefore, when using industry communities to promote products, many businesses will casually advertise, bring their own website signature links, and so on. In fact, this often backfires, causing resentment among foreign users, and labeling is a common thing. This is enough to see the importance of soft writing. It is only useful if the amount is not large.

7. Video marketing. This foreign trade customer search method is suitable for medium-sized and above enterprises, but small enterprises will definitely enter this stage as they develop better and better. We often see advertisements for well-known products on well-known foreign websites. Once successful, the impact of word of mouth will be unimaginable. However, the most crucial thing is that video advertising must be creative, so that it can be viral marketing, directly penetrate users' soft spots, and attract users' attention.