General

From inquiry to order, it seems like there is only one step away, but there are a lot of details behind it that need our attention! When we receive a new foreign trade inquiry email, how should we respond? Today, I will explain some tips for foreign trade inquiries!

Response time of inquiry

1、 Response time of inquiry:

Of the above options, the best option is definitely to reply within 2 hours! But this requires us to be very familiar with the business! Otherwise, competing for time is likely to affect your professional level!

The second is to respond within 24 hours based on the other party's work time. Beyond this period of time, buyers may consider themselves unprofessional, inefficient, and suffer from a loss of impression points.

If it is a complex product that requires the cooperation of other departments, it should also be controlled within 48 hours.

However, if the time difference between the client and us exceeds eight hours, we need to try to reply to the other party within 12 hours.

The above time points are relatively early as possible. However, we still need to pay attention to: not affecting professionalism; Pay attention to the other party's work hours; Try not to exceed 48 hours. These three points are the qualities that an effective supplier should possess, and are also the latest deadlines that most buyers can accept.

How to reply to an inquiry email

1、 How to respond to an inquiry email:

So how should we respond to inquiry emails?

From the topic to the content of an email, it's just a small space, with a professional title that allows buyers to first establish recognition for you. Writing prices is a good method, and perhaps many people are worried that if the title includes prices that do not have an advantage, will it suffer a loss? In fact, from the survey results, most of the time, price is not the ultimate reason to determine customer intentions, but it is the most attractive thing for customers to read!

In addition, if your client is from Europe and the United States, it would be useful to show him your various certifications! However, if it is a customer from the Middle East and Africa, the price advantage will be particularly important!

Here is a reminder to everyone: avoid the same theme with peers; Avoid confusing customers; Highlight the theme and embody individuality; Pay attention to the tone of voice to avoid making the customer feel uncomfortable.

Format for responding to foreign trade inquiries

3、 Format for responding to foreign trade inquiries:

Generally speaking, in terms of content, it is necessary to first provide answers, then conduct guidance and questions, focusing on refining the central content in order to elicit customer intentions.

For the first response, in addition to answering customer questions, it is best to guide no more than five topics and questions.

At the same time, we should also consider: address, greeting, text, closing, signature, and other issues, which are highly valued by customers in Europe and the United States!

Pay attention to layout, font, and color settings. Avoid having your font color too bright or too light, which can affect the customer experience. If using color text, pay attention not to use it too frequently, try not to exceed three types, and pay attention to the color preferences of different countries, especially countries with obvious ethnic characteristics. Do not touch taboos.

4、 Tips for foreign trade quotation:

If we have learned from our foreign trade inquiry that the customer is seeking cooperation intent, we can give priority to guidance and offer non essential content.

If the customer has a general direction but does not specify the specific product, you can provide an overall introduction to the series, but when doing this, you should be clear about your goal: to dig out the customer's needs and help him filter out what he wants. Can provide recommended products and quotations.

If the customer's inquiry content is professional and specific, then we directly provide competitive prices, often receiving unexpected results.

The most important thing is that we must pay attention to customer needs and timely adjust our products to meet the requirements of different customers!