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How to mine accurate buyers through customs data?

2023-03-23

Customs data presents import and export trade information and intelligence of various countries and regions, as well as customs and bill of lading data. Through in-depth mining of these data content, it can help enterprises grasp market trends in a timely, comprehensive, and objective manner, and analyze business conditions in overseas markets.

1. Quickly find real foreign buyers with purchasing needs. The customs bill of lading data is a transaction voucher for both buyers and sellers, and is updated monthly or weekly, not only ensuring the authenticity, accuracy, and timeliness of buyer information, but also being current active buyers; At the same time, through the query and analysis of their transaction records, it is possible to clearly know the purchasing products and strengths of buyers, so as to find the most suitable buyer for themselves.

1.1 Due to the rapid development of the global logistics industry, especially in developed countries such as Europe and the United States, many are freight forwarders with full authority, and there is no real purchaser to see. The proportion of customs data logistics companies in some countries in Europe and the United States is as high as 50%, which is a major reason why many customs data have been used to reflect the waste of time and useless customs data.

1.2 In the customs data, there is also a certain proportion of procurement transaction data from large supermarkets, such as WalMart, Tesco, Carrefour, and ALDI. There are procurement companies in our country, which has a significant impact on our use of customs data. This is also a reason why many foreign trade personnel who use data feel that they are not wasting time.

1.3 Many of the buyers in the customs data are large trading companies, purchasing hundreds or even thousands of products a year, which is also a significant interference for our personnel using customs data, and can lead to a lot of time wasted in screening matching buyers, so it may feel like a waste of time and effort.

1.4 For different products and different stages of enterprises, less than 20% of buyers are truly matched in customs data. The key is whether customs data companies can find 20% of accurate buyers through big data mining technology. Currently, there are very few data companies in the market.

The biggest significance of customs data compared to the hundreds of yuan buyer list on the market is that the value of data lies in analysis, understanding what lies behind the seller, and providing clear guidance to our foreign trade personnel in the process of developing customers. Rather than the speed of updates, the number of countries.

2. Mastering the buyer's procurement regularities Through tracking and analyzing the buyer's transaction records, you can discover the relationship between their product quantity, shipment time, and replenishment time, and find out the buyer's procurement laws. Recommend the company's products to buyers at the best time to increase the success rate of signing orders.

2.1 After finding a matching buyer through big data mining technology, don't blindly write to the buyer directly to develop a new product. This is futile, and the buyer generally won't respond to you, because you don't have a certain understanding of the buyer and data analysis, and you can't write anything that will brighten the buyer's eyes.


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