General

Many people use customs data to directly search for customers by product, find their contact information, and directly send emails. As a result, many development letters have been sent, but few responses have been received. If you use customs data to develop customers in this way, it can only indicate luck if you can develop them, and it is normal if you cannot develop them. Don't complain. You should find your own reason. Since you have spent money, you must use it in the correct way, otherwise it is really a waste of money, It's better to buy a buyer's email and send it in groups.

1. Selection of purchasers

The number of buyers in customs data is quite large in most industries. Although the number is large, not every one is suitable for your customers, and the one that is suitable for you is the best. First of all, it is very important to confirm whether the customer is a professional buyer. Otherwise, a lot of useless work will be done. By comparing the number of times that the buyer purchases the relevant products you operate with the number of times that all products are purchased, it is possible to directly confirm the professionalism of the customer. Some customers have purchased your products, but they are only one of the hundreds or thousands of transaction records that they have purchased. These companies are mainly freight forwarders and traders, and can be directly screened out, Don't waste your time.

2. Analysis of purchasers

After preliminary screening and finding a professional buyer, it is important to analyze the customer's purchasing habits and determine whether they match based on the quantity and weight of each purchase. Some customers who are too large cannot accept, while others who are too small do not want to do so. The appropriate one is the best; Judging the customer's preference for products by which regions they have previously purchased from, from customers who have always purchased from Europe to customers who have always purchased from India, can also be helpful in understanding whether the customer cares about quality or price; Based on the analysis of the customer's purchase time, it is possible to determine the time when the customer's next purchase may occur. Some customers purchase in the second half of each year, while others purchase every month. Different customers will definitely have different contact times. Finding the right time to contact will also increase the probability of customer response.

3. Peer Competitors

For matching buyers who have already been analyzed, it is important to pay attention to their existing suppliers. It is best to do some homework on the products and prices of existing suppliers before contacting the buyers to find out where they have advantages. Otherwise, why should someone give up the original supplier and cooperate with you? The quality of the product should be matched, and the price should not be compromised; Another point is to start from competitors and find competitors with comparable strength in the market, especially those with higher prices and similar quality, or those with lower quality and similar prices than you. Because of their comparable strength, you can definitely directly do what the peers can do for customers, which eliminates the previous screening process. Therefore, old sales will have more advantages and have a better understanding of the industry.

At the same time, it is also possible to focus on buyers who have been lost or newly added to their peers.

4. About Contact Information

The contact information included in the customs data is of the highest quality in India, with a relatively large number of procurement directors. They have names and email addresses, which can be used directly. In addition, some customers fill in their own phone numbers and email addresses, which are relatively small in quantity. If they encounter one, they can count as one, and they can also be contacted directly. The rest are basically the contact information that the customs data company uses to match. Of course, some have a match, some do not, and the price may vary.

5. Deeply mine contacts

Many people use data to copy it to their email and send it directly, but if you don't find the right person, it can be difficult to have an effect. After finding the company name, as long as it is available on the official website, the next step is to find the relevant person in charge. Small companies usually directly find the owner, president, or CEO, while large companies need to find the functional head of the relevant department, such as buyer, purchasing, Department or some product engineers and the like, different customers may have different personnel in charge. LinkedIn is a very good channel for directly finding the names of relevant positions. It would be much better to find contact information with the names. You can also directly send a message to the customer's official Facebook page and ask the buyer's email address. The personal test is effective, and some customers will give you an email address. You can also use some plug-ins in Chrome to directly extract mailboxes, Hunter, Rocketrech, Skrapp, etc., which can also be more efficient. Of course, the HOOGEGE platform also provides very practical tools such as customs data, intelligent portrait search, email/social marketing, etc.

6. Multiple communication methods in parallel

Currently, many foreign trade salespeople in China are still at the stage of developing customers using only email development letters. They should learn to use various social media and instant chat apps. If you receive a promotional email, it is likely that you will not respond. However, if someone adds you to WeChat and greets you, our probability of responding will be much higher. WeChat is available in China, and Whatsapp, Line, Viber, VK, Messenger, etc. are also available abroad, If you have a customer's phone number and communicate directly online through a chat tool, of course, it would be more efficient to call directly in the past.

7. Combining existing foreign trade development methods

Whether it's an exhibition or a B2B platform, if customers come to look for them, you can also query whether there are transaction records through data. If so, how is the previous purchase situation and price? After formulating appropriate pricing strategies, continue to communicate with customers, so as to know yourself and the other! Currently, there has always been information asymmetry in international trade. Foreign customers know a lot about us, and we know too little about foreign buyers. Customs data can make market information more transparent!

8. Finally, professionalism and diligence

In sales, no matter what channels are used, diligence is the cornerstone of performance! Don't be afraid of customers' rejection, sales are originally a game of zero savings and lump-sum withdrawal! There will be gains if there is effort!