General

How much do you know about customs data? Many foreign trade people are troubled by various issues related to "customs data". The most questioned question is: Is the data useful? People who know how to use the same tool think it's very useful, but they don't. People think this is a waste of money, and the customs data here are the same. Therefore, I believe that before judging whether it is useful, you should reflect on whether it has been used correctly? When you first use it, many people may be the same: just checking your email, sending a development letter, and waiting for a response, which has almost no effect. However, as long as you study deeply, you will find that this usage is definitely problematic. The following Xiaozhijun summarized 7 experiences that should help everyone deeply understand and correctly use them:

1. "One click keyword search is convenient for your screening and customs data query. You can use one click keyword search to obtain true buyers who have a demand for your own products.". I must say that it is faster and faster than any other development method- Buyer screening: There are many buyers in the customs data, but not everyone is suitable for you, and the best for you is the best. First, we must confirm whether the customer is a professional buyer. This step is very important, otherwise a lot of useless work will be done. By comparing the number of times buyers have purchased related products and the number of all products, you can directly confirm the professional level of the customer. Some customers have purchased your product, but they have only purchased hundreds or thousands of transactions. For individual orders, these companies are mainly freight forwarders and traders, and can directly screen them without wasting time.

2. Comprehensive analysis of buyers, with money in your pocket. You can use customs data to analyze these buyers, analyze their purchase volume, purchase cycle, purchase product specifications, and so on, to see if they match their supply capacity and better match. Focusing on developing more matching buyers can save time and improve success rates- Buyer analysis: After preliminary screening and finding professional buyers, it is necessary to analyze the customer's purchasing habits and determine whether they match based on the quantity and weight of each purchase. Some people cannot use too large customers, and the scale is too small. I don't want to do this. The right is the best. Customer preferences for products are determined by the region where the customer previously purchased them. Some customers have been purchasing from Europe, while others are purchasing from India. Purchasing customers understand whether they care about quality or price, which also helps with transactions; Analysis of the customer's purchase time can determine when the customer can make the next purchase. Some customers purchase in the second half of the year., And some customers make purchases every month. Different customers have different contact times. If contact times are found, the likelihood of a customer response is higher.

3. Can I use the contact information of customs data directly? Do not use contact information for customs data. First, filter out freight forwarders; Then use the mailbox checking tool: - Deep mining of contacts: Many people use the data after obtaining it, copy the mailbox, and send it directly. However, if the appropriate person cannot be found, it will be difficult to be effective. After finding the company name, as long as there is an official website, you can find it, followed by the relevant responsible person; Small companies often find their owners, presidents, or chief executives directly. For large companies, you need to find functional department heads in relevant departments, such as purchasers, purchasing departments, or certain product engineers. Yes, different customers may be responsible for different people; LinkedIn is a great channel for you to directly find the names of relevant positions, making it much easier to find contact information with names, or you can send a message directly to the customer's official Facebook page to seek the buyer's email address for assistance. Personal testing is effective, and some customers will give you an email address.

4. Take you through what your peers are doing. Customs data allows you to view and view the export data of competitors in your industry. Every year, closed foreign trade companies or factories can take advantage of empty opportunities to enter and accept customers, and achieve a high success rate- Competitors: For analyzed matching buyers, we must pay attention to their existing suppliers, and it is best to do some homework on the products and prices of existing suppliers before contacting them. Buyers, find out their advantages, otherwise why should they abandon the original supplier to cooperate with you? If you want to fight for quality, you must fight for quality, and if you want to fight for quality, you must be relentless. Price; Start looking for customers from competitors and find competitors with comparable strength in the market, especially those with higher prices, the same quality, or lower quality, but similar prices. Due to the same strength, you must be direct. If possible, the previous filter link will be omitted; Therefore, old sales will have more advantages and a better understanding of the industry. At the same time, you can also focus on the lost and new buyers in the industry.

5. Of course, you can focus on regular customers. If you have an existing customer that you have been working with, you can also use data to monitor them. You will find that you can see how many products he has received from others, purchase price, specifications, packaging, etc. As long as you carefully analyze, you can find some breakthroughs and let him take the initiative to add orders.

6. Don't waste the ability to develop new markets- Using customs data to develop new markets: Like current trade wars, sometimes even weak trade wars, if we had focused on the US market in the past, we should now consider changing the market. development. You can use the data to check and compare which countries import more products. To change the market, everything must start from scratch. Customs data can quickly help you find buyers in new markets, which is still very useful.

7. Too little understanding? Customs data makes market information more transparent- Combined with existing foreign trade development methods: whether it's an exhibition or a B2B platform, customers can find it, or use data to check whether there are transaction records, if any, what was the previous purchase situation, and how much was the price. Then, after formulating appropriate pricing strategies, continue to communicate with customers to understand themselves and their enemies!

Currently, there is always information asymmetry in international trade. Foreign customers know a lot about us, but we know very little about foreign buyers. Customs data can make market information more transparent! Mastering the correct usage of customs data can help you make full use of the data. However, if the obtained data is incorrect and not timely, it can also affect its use effect. Therefore, when you purchase data, you must check it out. Finally, remind all foreign traders that if you only purchase data from your email, you will definitely feel disappointed. There are no mailboxes in the data due to policy reasons in some countries/regions. Even if there is data in the mailbox, the mailbox may not belong to the person responsible for the purchase. Some of these mailboxes are used by freight forwarders. Therefore, if you just want to successfully develop into a customer through a mailbox, it is absolutely impossible. Through customs data, find what you need, analyze what you want, combine existing things, and try again. You will definitely have unexpected results.