General

Summary of four major overseas mainstream social media marketing platforms and marketing methods! With the widespread use of social media marketing platforms, advertising on the platform has become a powerful driving force for sales conversion. We are generally familiar with domestic platforms, so what are the forms of advertising on foreign social media marketing platforms? This article focuses on four popular types of social media abroad and analyzes the advertising types and delivery effects of various platforms. Let's take a look together!

01.TikTok

The international version of Tiktok TikTok is similar to Ins, which is suitable for mobile content transmission. Due to the recommendation mechanism of waterfall streaming video, which is more easily attracted to the target audience, and TikTok's users are generally Generation Z young people, it is more interactive. Among them, the topic tag challenge has the most prominent marketing effect.

The trendy brand GUESS once launched the # InMyDenim topic challenge in TikTok, inviting 4 KOLs to take the lead, inspiring consumers to take videos and showcase their unique denim clothing. On the homepage of the event, GUESS launched a brand sales campaign. In just six days, GUESS added 12000+followers and received 16.5% of the purchase conversion.

Due to the strong user interaction of TikTok, it is very suitable for enterprises with creative ideas for activities that want to expand the brand's customer base in a short time to engage in online red social media marketing. At present, the development of TikTok is still in its early stages, and it has also been subjected to policy pressure internationally. However, as the trend of short video delivery gradually permeates overseas, as the fastest growing social media platform, TikTok is expected to exert more potential in the field of online celebrity marketing.

02.YouTube

YouTube is the world's largest social media marketing platform and video search engine for video sharing. YouTube's online celebrity marketing has two main characteristics:

(1) Due to the large user base, the platform is rich in celebrity resources with professional video production capabilities;

(2) Because YouTube is owned by Google, high-quality YouTube videos often enjoy high rankings in search engines, helping brands quickly increase exposure.

The best platform for video advertising on YouTube. High quality videos with more than 3 minutes of experience, such as open-box evaluation, sharing of experience, and product comparison, are often more popular on YouTube.

You can also use the Google Advertising Platform to place advertisements on YouTube, which allows you to display advertisements across the entire Google advertising network.

03.Instagram

Compared to YouTube, Instagram has gathered more micro online celebrities with 1w-5w followers, which are more cost-effective and more easily accepted by ordinary brands. In the "Overseas Online Red Marketing Development Trend Report" released by Social Book, Instagram has become the most popular online red marketing channel with over 1 billion users.

Instagram Marketing Type

(1) Post

You can publish photos and videos. After publishing, each post will only occupy a small portion of the screen, not be displayed in full screen, and will be permanently saved in your account. The total number of photos and videos for a post cannot exceed 10, and the video duration can be up to 60 seconds.

(2) Story

Photos and videos can be posted and displayed in full screen format. Four videos can be posted simultaneously in a snapshot, and will disappear after 24 hours. Audiences cannot publicly comment or comment.

（3）IGTV

It can publish long videos in vertical format with a maximum length of 60 minutes, benchmarking YouTube, and has strong marketing function attributes.

04.Facebook

Facebook is a universal social media network. With over 2 billion monthly users and over a quarter of the global population, it is currently the king of traffic among numerous social networking sites, with an unparalleled user base.

Your ads on Facebook can be images or videos that showcase your product and the story behind it.

Facebook advertising format

(1) Picture Post

Images are the simplest form of advertising, with some text and CTA buttons. For e-commerce companies, it is best to simply display product images when placing such advertisements.

(2) Video Post

Video advertising provides more opportunities to try. You don't have to limit yourself to displaying product images, you can do more. You can tell brand stories or career developments, demonstrate different ways to use products, or other things that your audience may like.

(3) Facebook Live (Live)

Live streaming Facebook Live can increase brand exposure and visibility without advertising. According to a recent article published by Hootsuite, they found through testing that live streaming has improved interactivity by 25% compared to video and still images, and the number of clicks has increased by 480%!

(4) Facebook Group

A group of "like-minded" people surrounded by Facebook Group usually have a relatively high conversion rate for this type of social media marketing due to their clear target audience and strong targeting.