General

The top priority for all foreign trade enterprises to do a good job in foreign trade exports is to quickly find high-quality foreign trade customers and orders. Without the fulfillment of orders, all efforts are futile, and there may be a false prosperity. They are busy every day, but without results. Today, Xiao Zhijun will share 9 methods for foreign trade to find customers:

1、 Settle in foreign trade B2B and operate foreign trade public domain customer flow

The overall traffic of domestic large B2B platforms, including just a few here, is declining. Enterprises and platforms need to pay more efforts and expenses to maintain their original traffic. The advantages and disadvantages of finding customers through changing the platform for foreign trade are very obvious. The advantage is that B2B platforms have no time and space constraints, and can display their own promotion pages to customers all day long to promote their brands and products; The drawbacks are also obvious: customer resource sharing, customer shoplifting, severe price cutting, and high conversion costs.

2、 Participating in overseas exhibitions and domestic export-oriented exhibitions to discover foreign trade customers

Foreign trade enterprises that want to find customers and receive orders can participate in various industry exhibitions and international exhibitions, and can have face-to-face communication with customers. This is highly efficient, easy to establish trust, and efficient in receiving orders. It is also a manifestation of the strength of the enterprise. The disadvantage is that the number of overseas foreign trade enterprises participating is limited, and the majority of foreign trade customers are in the local countries and surrounding regions; There are restrictions on the holding cycle of exhibitions, usually one or two years, or even three years, and it is not recommended to use them as a single order receiving channel.

3、 Use big data precision marketing platform to find customers for foreign trade

Using the big data precision marketing platform for foreign trade to find customers can accurately, directly, quickly and efficiently identify precise buyers who are in demand and are purchasing target products. At the same time, it can conduct transaction chain analysis on target buyers, evaluate their purchase price range, procurement channels, procurement regions, procurement product structure, procurement scale, etc. In the post epidemic era, it can effectively discover some stable procurement, Foreign trade customers with strong risk resistance.

4、 Use independent foreign trade stations to find foreign trade customers

Brand independent station group marketing can integrate B2B platform to gain customers+traffic to gain customers. Theoretically, long-term promotion will have better results than B2B. However, this requires that you have the ability to do it. This requires a high technical threshold, and requires skilled SEO maintenance technicians. Because just building a website is not very effective, it requires long-term maintenance, optimization, and drainage to be effective. Therefore, if the company has talents in this field, this method is also a very good development method, and the return is also high and sustainable.

5、 Finding foreign trade customers through social media marketing

Tiktok Overseas is a typical example of the popular short video marketing. For short video websites with large global traffic, the influence of video is very good. Of course, the basic operation of short video is necessary. It is best to have a team to operate, from scripting, design, filming, editing, and delivery, preferably by professionals. Currently, there are many outsourcing service teams that do short video marketing. The core part of this is content marketing, content output, and continuous thematic innovation, which will be popular with the platform and will receive more traffic.

Social media marketing is one of the few marketing methods that can achieve one-to-many goals. However, social media accounts need to be operated and gradually cultivated, resulting in better and better results. Therefore, it is recommended that foreign trade salesmen operate their own methods of developing foreign trade customers. If they persist for a long time, the results will gradually emerge.

6、 National industry associations

Through industry associations, CCPIT committees, and trade center meetings in various countries, foreign trade professionals can find information about some buyers, as well as information about manufacturers and distributors in the industry, which is greatly helpful for enterprises to further understand the regional market. At the same time, some overseas buyers who do not know much about domestic suppliers will entrust these industry associations and others to recommend suppliers. In the early stages of our reform and opening up, This is a very important way to develop foreign trade customers.

7、 Find foreign trade customers through industry leading websites

Industry leading customers or customers at the same level in the industry have the potential to transform into our customers. Therefore, if foreign trade enterprises want to receive more foreign trade orders and dig into the "corner" of the industry leader, it is a good choice. Of course, we advocate more benign competition, so that our Chinese enterprises can better navigate the international market.

Many leading enterprises in the industry disclose their distributors or agents on their websites. If their products have a competitive advantage in terms of price or quality, they can contact these agents or distributors to recommend their products or develop distribution channels.

8、 Find customers through large traders and foreign trade

There are two ways to develop foreign trade customers through large traders. The first is for large trade chambers of commerce to dock orders from some foreign trade factories. In reality, there are many large factories with large foreign trade orders and large orders, which cannot be completed on time by their own production capacity. They often outsource some of their production, which is an opportunity for many small factories to survive. The second method is to discover the end customers of traders, who will sell their products again after purchasing them. Their original buyer is also your buyer's purchaser, and you can abandon intermediaries. This method is equivalent to changing the thinking of receiving foreign trade orders, with obvious disadvantages. That is, they will also face competition from domestic and foreign peers, which is more suitable for enterprises with high product quality, but can control costs, and large shipments.

The above are some methods that the editor summarized for you to quickly find foreign trade customers. I hope they can be helpful to all foreign trade colleagues. Of course, there are also other methods for foreign trade customer acquisition, such as overseas advertising, EDM, SNS, etc., which I will share in detail with you next time.