General

In addition to market factors and the low cost performance of products, we need to find out more from ourselves why there are no foreign trade orders. As a result, I have summarized five main reasons:

1、 Without recognition, foreign trade is actually a sales job

Foreign trade has never been a simple task that can be accomplished overnight. As a newcomer to foreign trade, one must first have awareness. Most of us majored in English in school, while foreign trade is a sales job, and English is only one of the skills we need to do sales work. We are complacent and proud that we have some talent.

"If your mindset hasn't changed and you haven't recognized this as a sales job from the bottom of your heart, promote your job like a salesperson. If you don't recognize it, either switch careers and do something else, or start changing now.".

Sales is a tiring and difficult job. If you plan to continue, stick to it until you achieve results.

2、 No sense of belonging or passion for work

Well, you solved the first reason, and now you come to the second problem: no sense of belonging or passion for the job.

As you can see, the real estate salespeople on the street are full of passion early in the morning. They go to work at 8 am and even take customers to see the house by 10 pm. Only they may know how hard it is. However, as a foreign trade person, we are not working as a real estate salesperson, but we are both foreign trade salesmen. Except for different customer groups, the channels to reach the target customers are different, but the essence is the same. They are all engaged in sales. Don't think there is any difference, don't think they are superior.

Send dozens of development letters, but the customer won't do it. Will they give up? The only secret to success in sales is two words: persistence and consistency.

So tell yourself that even if leaders don't rush, they should also exert their subjective initiative to do things. "Look for customers, look for them, and if they don't return, I'll send them back.".

3、 Single customer development path

Many people don't have a clear understanding of their product positioning, target market, and target customer group characteristics at first. Instead, they directly spend tens of thousands of yuan to start a platform. However, each platform has its own limitations, and not all products are suitable. For example, exporting to the foreign trade machinery industry is particularly unsuitable. It is better to build a website and upload products yourself, and open Google and Facebook advertising effects quickly.

In addition to platforms, there are currently three main known avenues for developing customers:

(The premise is to have your own independent foreign trade station, just find a cheap website service provider at random, and don't worry about being tall and thankless in the early stage. Just write down the product advantages and company advantages clearly.)

Advertising: Google and social platform advertising (mainly Facebook), social platform advertising is not suitable for everything, but Google advertising is suitable for both. Widespread net and fixed point mode.

Mass email: Find a mass email software to send all the collected emails out in a wide spread network mode.

WhatsApp API mass mailing: Currently, the most effective and direct method is to mass email the searched potential customer calls, and interested customers can immediately reply to you, which is very direct. There is a certain number blocking risk, and if you control the daily transmission volume, you can still have it all the time.

4、 Not using foreign trade tools

"Old foreign traders have several brushes in their hands, otherwise they would not have been able to persist for so long. They would all have some useful foreign trade tools in their hands.". In this era of rapid development, it is an advantage to save time, develop more foreign trade orders, and improve efficiency. First, competitors reach customers one step at a time.

5、 Inactive learning

If you want to develop more foreign trade orders, you can't take the initiative to learn. You can't wait for someone to tell you what to do today as soon as you go to work every day. If you really have nothing to do, you can flip through the company's product books, learn more about the various parameters of the product, and take notes if you can't remember them.

The boss is more patient than you. As long as you are serious about your work, it's not a big deal if you can't open a foreign trade order for the time being. The boss knows more than you, so he can take the initiative to learn his job and help you keep it during a company crisis.