General

If an enterprise wants to do foreign trade, it is necessary to do a good job in marketing. In foreign trade marketing, foreign trade email marketing is an indispensable marketing method. Foreign trade email marketing seems simple, but in fact, to do a good job of email marketing, it is necessary to deeply understand. Learn some foreign trade email marketing skills to do a good job in marketing.

1、 If you want to do a good job in foreign trade email marketing, you must first understand the importance of the subject matter of the email. The topic is like the title of an article to an email. Even if your article's content is good, readable, and unattractive, others won't open it for reading. No matter how well you write, it's useless for no one to appreciate it.

2、 Know what the purpose of email marketing is. Is it to promote the brand, products and services, maintain old customers, or develop new customers? These should be well planned in the early stage of email marketing, and then it can be done according to the planned plan in the later stage.

3、 Creative design. Creative design includes email page titles, content, link pointing, and other designs. The planning of the body and title of the email, as well as the layout of the content, should be measured by customer experience.

4、 The content of the email should be readable to make the customer feel helpful.

Don't make someone feel like you're trying to sell something in an email. If there is no other content in the email besides selling your product, and the customer has no desire to read your content and feels that it is not helpful to him, the email will not achieve the marketing purpose.

5、 Customer centric

The phrase "customer is God" should be paid more attention to when marketing. Marketing content should not be full of false and empty words, which can easily make customers feel disgusted. From the perspective of the customer, write more approachable words to make the customer feel that the customer is supreme.

In order to achieve the best marketing results, we need to master the above foreign trade email marketing skills in foreign trade marketing.