General

Strengthen the foundation of quality and enhance the competitiveness of foreign trade products in international trade! Currently, quality, as a key factor in prospering international trade, promoting industrial development, and improving people's well-being, is increasingly becoming the focus of economic, trade, science, technology, and cultural fields. Recently, the Central Committee of the Communist Party of China and the State Council issued the "Outline of Building a Quality Powerful Country", which pointed out that in the face of new situations and new requirements, it is necessary to shift the foothold of promoting development to improving quality and efficiency, cultivate new advantages in economic development centered on technology, standards, brands, quality, and services, and promote the transformation from Chinese manufacturing to Chinese creation, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands, We will unswervingly promote the construction of a strong quality country. The Outline proposes to promote economic quality and efficiency oriented development, enhance industrial quality competitiveness, accelerate product quality upgrading, benchmark international advanced standards, promote domestic and foreign trade products of the same line and same standard and quality, encourage high-quality consumer goods imports, improve the quality and unit value of international trade export commodities, achieve excellent import and export, enhance enterprise quality and brand development capabilities, and strive to create domestic and international well-known brands.

Improve the quality level of multi-pipe driving

Quality is a powerful tool for promoting trade prosperity. "The quality of a country's products and services determines its relative level of international trade competitiveness." According to Wang Qiyan, a senior researcher at the Yangtze River Economic Belt Research Institute at Renmin University of China, strengthening quality is a strategy to improve international trade competitiveness and a way to transform an economic power into an economic power.

Wang Qiyan recently stated during an online discussion at the Zhonghong Forum that the essence of "quality" in a quality power includes the "three qualities" of quality, taste, and brand. Quality refers to the standards that an item meets user needs, such as appearance, construction, functionality, reliability, durability, and service assurance. Grade refers to the grade and level of a product, which refers to the integration of certain value concepts and aesthetics into the design and production process of the product. Brand refers to the degree to which consumers perceive certain products and product lines. Brand means high quality, high reputation, high efficiency, and low cost. Quality is the life of an enterprise, the foundation of product taste and brand.

As for the path to achieving a strong quality country, Wang Qiyan suggests paying attention to the dual wheel drive of technology application and cultural introduction, industrial innovation, talent absorption, and management innovation. Specifically, it is necessary to use technology to improve product efficiency, achieve functional diversification and humanization of products, produce high-quality products, and present culture in the appearance of products through artistic means, spread the brand through stories, and improve the added value of products. In terms of industrial innovation, it is necessary to promote integration between industries and within industries through industrial integration, achieve innovation in business forms, and form new business forms; Promote cooperation between enterprises through cooperation, reorganization, merger, etc., improve the production efficiency of products and services, and form new products at the same time. Talent is an eternal shortage of resources. Only high-quality talent can produce high-quality products, and talent should be absorbed through introduction, cultivation, and sharing. At the same time, we should promote management innovation through setting standards, cultivating entrepreneurship and social responsibility, and supervision and inspection to achieve a strong quality country.

Strengthen quality control throughout the life cycle

Improving enterprise quality and brand development capabilities cannot be separated from improving the level of total quality management. Wang Xiaohong, Deputy Director of the Scientific Research and Information Department of the China Center for International Economic Exchanges, emphasized the need to strengthen quality management and control throughout the entire life cycle from product research and development, industrial design, process flow, production and manufacturing to after-sales service, focusing on the following three aspects of work.

First, we should give play to the leading role of industrial design in improving quality. Design is the source of product quality, and upgrading product quality requires improving the level of design innovation. We should promote green and low-carbon design around the goal of "dual carbon", meet consumers' aesthetic needs for fashion, and advocate fashionable design that is simple, beautiful, practical, and in line with the trend of the times; In order to adapt to the development of China's aging society, we should strengthen aging friendly design in products, services, infrastructure, buildings, and other aspects, especially digital products and services that are friendly to the elderly. Enterprises should balance quality requirements such as product durability and resource conservation with business considerations and rapid iterations; Actively encourage the integrated and innovative application of new technologies and materials in design to provide a market for the rapid industrialization of new technologies and materials; Comply with sustainable development concepts such as green environmental protection and resource recycling, and advocate zero emission and recyclable process design; Strengthen service model design innovation, and promote the continuous emergence of new business models.

The second is to promote digital management of product production and services. 5G, big data, and cloud computing have transformed traditional manufacturing into networking, intelligence, and digitalization, creating conditions for accurate, real-time control, and controllable traceability of product and service quality. At the same time, new service modes such as remote maintenance, education, diagnosis and treatment, and conferences also pose new requirements for quality control.

The third is to establish a quality tracking and supervision mechanism. Multiple regulatory departments such as quality inspection, market, and judicial departments should cooperate to do a good job in quality supervision and management; We should improve the consumer feedback mechanism, strictly investigate, crack down on, and severely punish counterfeit and shoddy products; We need to improve the platform governance and regulatory system.

"Building a strong quality country is a systematic project, and improving quality is not simply a matter of improving standards or indicators." Professor Ma Lili, dean of the School of Economics and Management at Northwestern University, suggested that building a strong quality country needs to avoid misconceptions such as replacing the market with administration, emphasizing rules over construction, emphasizing tangible over formless, emphasizing parts over the whole, and emphasizing importance over service. It is necessary to continuously improve the professionalism and scientificity of quality management, and avoid the need for a one-size-fits-all approach Unreasonable evaluation methods have resulted in efficiency and benefit losses. Through innovative quality governance methods and processes, the strategy of strengthening the country through quality has been systematically and comprehensively promoted.