General

With the deepening of globalization, more and more foreign trade newcomers are entering the market. They want to find more customers, expand their business scope, and improve sales performance. Huacheng Import and Export Data Observation reports.

However, how to quickly and efficiently find potential customers has become a major challenge for newcomers to foreign trade.

Among numerous social media platforms, LinkedIn, as the world's largest professional social platform, has become the most popular customer development tool for foreign trade newcomers.

It not only provides a series of tools and methods to find potential customers, but also helps foreign trade newcomers establish good customer relationships and expand their business circle. Huacheng Import and Export Data Observation Report.

Many people know that LinkedIn has six contacts, and it is difficult to add to high-quality potential customers without or with inaccurate contacts.

In terms of the external environment, according to Huacheng Import and Export Data Observation, the global commodity trade volume is expected to slow down from 3.5% growth in 2022 to 1.0% in 2023. The US policy of anti globalization, camp division of the world market, and containment of "decoupling" China will continue, and foreign trade imports and exports will also face multiple challenges.

In terms of internal customer acquisition, the traditional model is becoming increasingly difficult, exhibitions are increasingly sluggish, B2B platform traffic is prohibitively expensive, Google's inaccurate collection, social media promotion is not in place, orders are becoming increasingly fragmented, competition is becoming increasingly intensive, and profits are becoming weaker. In 2023, foreign trade customer acquisition will become increasingly difficult.

Firstly, there are limited customer acquisition channels: offline channels are greatly limited, and practitioners must develop new customer acquisition channels; Secondly, there is a decrease in customer resources: the purchasing power of consumption in the global market has generally declined, with a decrease in key customers and an increase in small customers; Third, marketing strategies are hindered: the increase in the number of small customers means the diversity of customer needs, and practitioners need more types of marketing strategies; Fourth, the cost of customer acquisition is higher: Foreign trade enterprises have accelerated their transformation to engage in digital marketing through online platforms, resulting in rising traffic costs. Huacheng Import and Export Data Observation Report.

Under internal and external troubles, how foreign trade enterprises break through against the current situation is a required topic.

As early as the end of the year and the beginning of the year, many places started early and went abroad to grab orders! In foreign trade in 2023, active attack is always greater than passive waiting!

In the context of the global digital economy, the accelerated process of enterprise digitization has directly driven the rapid development of the SaaS industry. In this context, enterprises can only have the opportunity for sustained growth by quickly establishing their marketing competitiveness and mastering the marketing initiative. According to observation reports, Huacheng Import and Export Data.