General

For foreign traders, responding to foreign trade inquiries is not a simple email exchange. Sometimes, they are clearly interested buyers, but they may sink into the ocean due to inappropriate response content. Today, I will follow the process to teach you how to respond to foreign trade inquiries step by step and successfully "woo" your customers.

1、 Clarify customer information

The identity and scale of overseas buyers vary, including raw material buyers, intermediaries, or terminal sales. When receiving a foreign trade inquiry, don't be too busy making judgments first. You can first judge the level and type of the other party from the inquiry information, which is very beneficial for subsequent communication.

Moreover, some business personnel have an overly subjective first impression of the quality of an inquiry. For example, short content means poor quality, while long content and clear intentions mean good quality inquiries. This is a quick judgment made based on their own experience, but many high-quality customers may be mistaken in this way.

The quality of foreign trade inquiries should be judged by the value information contained therein.

The most valuable information is in three aspects: the purchasing power of the other party, whether the other party has decision-making power, and the demand for the product.

Judging these three aspects of the customer through available information can basically determine the merits of the inquiry.

For example, if the other party has purchasing power and the products they need also meet their needs, but the position is not enough without decision-making power, they can respond in detail and follow up in a timely manner, which is a highly likely inquiry.

"However, if the other party has decision-making power and the needs meet, but does not have purchasing power, they belong to small customers, with a lower priority.".

For more accurate and timely inquiries, Huacheng Chuangzhi is recommended. This platform can help enterprises find more suitable foreign trade inquiries through multi-channel customer acquisition methods.

2、 Clarify the needs of the other party

Understanding before communicating can prevent the first response from leaving a bad impression on the customer. It is important to analyze the content of the inquiry in detail, and the fastest response is not as good as the most appropriate response.

It is also important to avoid asking questions that the other party has already informed. This situation is not uncommon among foreign trade salespeople. When responding to foreign trade inquiries, it is important to think in a different way. Do not make the other party feel that these replies do not meet my requirements at all.

In terms of content, inquiries can be divided into vague and clear types.

Fuzzy inquiry, which is short in content, only indicates the need for a certain product, but it is not easy to judge the intensity of intention.

Responding to this inquiry can be more comprehensive. For example, if there are products with better performance than the other party's requirements, we can also recommend them, and demonstrate our service capabilities, such as quality control, delivery time control, after-sales service, etc. By the way, we can also raise questions to explore customer information.

Clear inquiry, with long and detailed content, clear product description, and quotation requirements, has a clear intention.

Responding to a clear inquiry should first focus on the information that the other party cares about. If there are quotation requirements, make a quotation first. If the price cannot be guaranteed to satisfy the other party, try to impress the other party with the advantages of your own product, and focus on introducing quality control and service efforts to make the other party feel our expertise.

If the other party requests to send a sample, it is necessary to consider whether the other party's purchase intention is genuine or just wants a sample.

3、 Prepare a response

Responding to an inquiry is of course the most critical step, but with sufficient preparation, as long as there are no errors in the email, there is no need to be too nervous.

When you are ready to respond, it is best to check as follows:

Did you clearly respond to the other party's inquiry

Try to be concise and avoid complexity

Does the product introduction reflect an exciting advantage

Whether the verbal description is professional enough

The email title should preferably be straightforward and clear

Finally, foreign trade inquiries have a strong timeliness, and it is best to respond within 48 hours, with a maximum of three days, otherwise the customer may be intercepted by someone else.