General

If you want to do a good job in foreign trade email marketing, you should pay attention to these details! Developing customers through marketing emails is a common way for foreign trade people, just like eating and drinking water. Many foreign trade people should have experienced that marketing emails can often only be sent with 30 or 50 emails, and the email prompts that they can no longer be sent or there is no response. So why does this issue arise? What issues should we pay attention to when doing a good job in foreign trade mail marketing?

People who often send foreign trade email marketing must be aware that if they use their normal mailbox to send, they can usually only send dozens of emails a day.

This is because your mailbox is an ordinary mailbox, and there are restrictions on the number and frequency of people you can send. If you use your own mailbox to send marketing emails to many people frequently, the mail service provider will blacklist you. To solve this difficult problem, you need to use the right tools.

How do I select a mailbox?

1、 Check email sending ability

The ability to send email is also a verification of the stability of the email platform. The number of millions of emails sent per day is a scale that measures the stability of the platform. If the number of emails sent per day is less than one million, the platform is too small, and the stability naturally goes without saying. If the number of emails sent per day is more than one million, or even more than ten million, such a platform is worth choosing regardless of its stability and sending ability.

2、 Check the mail delivery rate

"Just the ability to send email is just to ensure the stability and delivery ability of the platform. The email arrival rate is another important measure. Taking 90% as the Libra line, and the delivery rate below 90%, it is recommended not to choose. Such a delivery ability can only be said to be too bad, and above 90% is meaningful email delivery. If it can reach 95% or above, it indicates that the platform is still good.".

3、 View email click rate

There is no absolute standard for measuring this, but the platform can provide an industry-specific email template and a commitment to email click rate after understanding your industry. Such a platform can at least ensure a certain amount of experience and a certain understanding of industry email. If it is not possible to provide industry-specific email templates and effectively evaluate the click through rate and open rate of emails, such platforms are not recommended.

4、 See timely effect tracking

After the email is sent, the work is not over. Therefore, when selecting a platform, it is important to examine whether the platform has a detailed effect tracking report and whether comprehensive analysis and evaluation can be conducted on the effect conversion of the email sent. If a complete evaluation mechanism is in place, it can save users a lot of statistical complexity and greatly improve their work efficiency.

5、 See overall operability

A truly easy-to-use email platform certainly does not exist independently. It can connect all aspects of daily work such as mailbox modules, customer management, task backlog, big data analysis, and achieve comprehensive integration and interoperability, helping us improve work efficiency, which is also crucial!

Precautions for sending mail

Clear message subject

The subject of an email is the first information that the recipient can see, and whether the content of the email attracts the attention of the recipient is crucial; "We can add the gender and position of the customer to the email title, which can enhance the customer's popularity. The customer will think that this email was sent to him alone, which can lead to a higher email click rate.".

The email content is concise and generous

If the emails you receive are all dense, variously sized text or have a chaotic and uneven layout, will you still be interested in reading them? Therefore, the design of email content should have a reasonable layout, use a unified font/font size/color, and reasonable line spacing. This simple, generous, and reasonably arranged email can make customers interested in reading it, which is conducive to improving the effectiveness of foreign trade email marketing.

In addition to text, the transmission of some relevant information is also very important. Examples include videos, product information, product links, and credit cards. Due to its strong expressiveness, videos can provide customers with a three-dimensional understanding of the product and factory, and help them gain a deeper and intuitive understanding of the product. They are relatively popular with customers.

It is strongly recommended to use the marketing email of Huacheng Chuangzhi to send and receive letters as soon as possible; Send tens of thousands of unsealed letters in one batch; Track the progress of letter reading in a timely manner, and accurately track the opening time, location, and frequency of each letter sent; Industry customized foreign trade email marketing is very suitable for foreign trade enterprises.