General

With the continuous development of society, the development of the foreign trade industry is becoming increasingly hot, and there are more and more foreign trade companies. The competition in the industry is becoming increasingly fierce. Many enterprises are caught in the problem of difficulty in obtaining foreign trade inquiries. How should foreign trade enterprises obtain foreign trade inquiries at a low cost? Today, I would like to introduce the way to obtain foreign trade inquiries.

Current mainstream channels for developing customers: Google SEO, Google SEM, cross-border e-commerce B2B platform, and overseas SNS platform. As well as Google SEO/SEM agent operation platform, how to choose the channel for obtaining inquiries? Which channels are the best choices for obtaining foreign trade inquiries at low cost? Let's unveil it today.

1. Google SEO Channel

Advantage: Free channel, effective, stable and sustainable inquiry volume

Disadvantages: Slow effectiveness, requiring at least half a year or more to gradually achieve results, unstable ranking rules, requiring long-term and costly maintenance, and difficult professional talent recruitment and stability, with relatively high labor costs. The average SEO monthly salary in first-tier cities is between 15K and 20K, while that in second-tier cities is also between 6K and 10K, with a one-year fee of over 10W.

2. Google SEM Channel

Advantages: Quick effect, effective upon delivery;

Disadvantages: Pay per click, high search volume/fierce competition for hot words, and high costs for long-term launch. Once the launch is stopped or the budget is exhausted, there will be no traffic;

3. Cross-border e-commerce B2B platform

Advantages: The cross-border e-commerce platform has high visibility and relatively stable traffic

Disadvantages: There are many platform rules, many enterprises are in a passive state, and the threshold is high. Renewal fees are expensive (initial store fees, P4P competitive advertising fees, Jinpincheng enterprise certification fees, etc.). B2B platform inquiry orders are becoming smaller and smaller, and competition is relatively large. Most of the traffic goes to head enterprises;

4. Google SEO/SEM agent operation platform

Advantages: worry free, professional responsibility, relatively accurate search engine traffic

Disadvantages: There is no guarantee of inquiries, the threshold is high, and fees are charged annually. For example, Google SEO often takes keyword ranking as the core indicator, and it is also a common problem for keywords to be ranked up to standard without an inquiry.

For foreign trade enterprises, whether it's cross-border e-commerce B2B, search engine keyword sources, or exhibitions, you need to invest a lot of capital and manpower, and there is no guarantee of obtaining inquiries. Even if you receive inquiries, the cost is not satisfactory.

Today, we will introduce Xiahuacheng Chuangzhi's inquiry express, which uses the method of establishing a website first to promote, and only when there is an inquiry can the cost be generated. The accuracy of the inquiry is as high as 90%. It uses SEO+ADS+SNS multi-channel channel to drain the entire network marketing, deeply explore the characteristics of overseas users, and obtain customers through multiple channels to solve the problem of foreign trade enterprises' difficulty in obtaining customers

Data screening+inquiry replacement to ensure inquiry quality

After obtaining an inquiry, NLP technology removes junk inquiries such as advertisements. After big data analysis identifies the real buyer's intentions, it is entered into the foreign trade inquiry system to provide enterprise selection, and the foreign trade manager selects and purchases again.

If, after follow-up, it is found that the purchased product is not within the enterprise's supply and demand, you can also apply for an inquiry replacement (subject to compliance with the replacement rules) to help the enterprise obtain an intended customer base.