General

Foreign trade email marketing is an indispensable part of foreign trade. Due to its convenient and fast use, low cost, and precise delivery characteristics, it is deeply loved by many foreign trade people. But how can we make good use of email and maximize the role of foreign trade email marketing. Let's introduce it to you today.

What is a marketing email

As the name implies, foreign trade email marketing refers to the use of email for product marketing and promotion, with the ultimate goal of developing more customers and obtaining more orders.

How to do marketing email

1. Clear email marketing objectives

To do foreign trade email marketing, at the beginning, you should clarify your goal of email marketing? Is it promoting the brand or promoting the company's new products and services, or maintaining regular customer relationships or exploring potential new customer groups? These are all the things you need to be clear about. Only with clear objectives can marketing work be carried out scientifically.

2. Obtain accurate customer addresses

When doing foreign trade email marketing, many people believe that the more emails you send, the better. In fact, this idea is incorrect. The most important thing about email marketing is whether the user's email address is accurate. Therefore, the first step in email marketing is to find accurate customer addresses and understand which user groups are yours. The more accurate the customer address, the better. If the customer address is not accurate, then the effectiveness of email marketing will be very poor.

3. The subject of the email should be clear

The subject of an email is the earliest information that the recipient can see. Whether the content of the email can attract attention or not, the subject plays a very important role. The subject of the email should be brief and concise, so that the recipient can decide whether to continue reading the content of the email. Some people cleverly believe that creative themes are more attractive, using themes that have nothing to do with the content, and even making things mysterious.

At the same time, e-mail should strive to be concise in content, using the simplest content to express your appeal. If necessary, you can provide a link (URL) about the detailed content. If the recipient is interested, they will actively click on the content you link to, otherwise, no amount of content is valuable and can only arouse the recipient's disgust. Moreover, for users of free mailboxes, messages that are too large must be the preferred object for deletion due to space capacity limitations. Based on experience, each email should not exceed 7K bytes.

4. Email marketing effect tracking

After sending an email, we also need to collate and measure the registration conversion rate, unsubscription rate, acceptance rate, opening rate, reading rate, and link click rate of the email. By analyzing the data, we can adjust the sending object and content of the email again, so as to continuously improve the effectiveness of email marketing.

5. Email Marketing Platform Selection

When doing foreign trade email marketing, it is necessary to choose a professional email marketing platform, so that the speed of sending emails is high, and the arrival rate of emails is also high. It can also help enterprise marketing personnel reduce many tedious operations of mass mailing and improve work efficiency.