General

Shandong is fully promoting the development of international trade markets, helping enterprises maintain orders and share, cultivating new growth points for exports, and promoting the stability and quality improvement of foreign trade.

Fish Hunter Company is a fishing gear manufacturer in Huancui District, Weihai City. Recently, the company launched a new fishing rod product for the Southeast Asian market, which was sold on a cross-border e-commerce platform in just a few days, with over 1000 export orders. Wu Jiaguo, Manager of the Foreign Trade Department of Weihai Fish Hunter Fishing Gear Co., Ltd., said, "Through the development of cross-border e-commerce, our product exports have expanded from several countries to more than 30 countries at present. Since this year, our company's international trade exports have achieved a growth of nearly 30%." There are more than 4000 fishing gear enterprises in Weihai, and in the past two years, many enterprises, including Fish Hunter Company, have tried to carry out cross-border e-commerce business due to development needs, However, it didn't go well at first. Ren Xueran, the foreign trade business director of Weihai Fish Hunter Fishing Gear Co., Ltd., said, "We used to have a team that did domestic e-commerce, but doing cross-border e-commerce has significant differences in platform rules, trade processes, and customer consumption habits, which we are completely unfamiliar with." Feng Changrui, the marketing manager of Weihai Tuo Fishing Gear Co., Ltd., said: "We want to explore the international trade market between Japan and South Korea, but our customers do not understand our products and brands. At the beginning of the week, only a few dozen orders were sold."

Help enterprises expand the market and stabilize orders. Since this year, Shandong has deeply carried out the "industrial cluster+cross-border e-commerce" cultivation action, and Weihai focuses on supporting the fishing gear industry to achieve new development through cross-border e-commerce. Dong Cong, Director of the E-commerce Development Promotion Center in Huancui District, Weihai City, said, "We organize cross-border e-commerce platforms such as Amazon and Alibaba International Station to carry out accurate docking with fishing gear enterprises, carry out training activities for enterprises in cross-border e-commerce operations, and set up enterprise order classes in local vocational schools in Weihai to cultivate cross-border e-commerce talents." The local government has also established an e-commerce live streaming base to carry out cross-border e-commerce live streaming, The brand influence of fishing gear products has been further enhanced. Currently, the export scale of Weihai's fishing gear industry has reached 5 billion yuan, and more than 100 fishing gear enterprises have successfully opened cross-border e-commerce businesses. Liu Dawei, Director of the Commerce Bureau of Huancui District, Weihai City, said, "We will introduce cross-border e-commerce international logistics enterprises and cross-border e-commerce comprehensive service enterprises, provide one-stop services in policy, operation, logistics, customs clearance, and other aspects, promote more fishing gear enterprises to explore more new customers and expand more international trade markets through cross-border e-commerce."

In Yantai, Mingyuan Creative Living Company is rushing to produce a batch of orders for household textiles for European customers, which were signed recently when they went to Germany to participate in the exhibition. Chen Yizhong, Chairman of Yantai Mingyuan Creative Life Technology Co., Ltd., said, "In the past, we focused on the North American and Australian markets. In order to find new growth points, we must find new markets. This Frankfurt Home Textile Exhibition provides us with an excellent opportunity, and we are fully confident of making the market bigger and stronger."

This year, Shandong has arranged 130 exhibition projects and set up special funds to provide support for enterprise booth fees, booth construction, exhibits transportation, and other expenses. Among them, the support ratio for hosting exhibitions and key exhibitions organized by various cities has reached 80%. Liu Xinyu, a four level researcher from the Foreign Trade Department of the Department of Commerce of Shandong Province, said, "Focus on the markets in key countries such as Japan and South Korea, Europe and the United States, and the 'the Belt and Road', guide enterprises to expand the market by 'one policy for one country', focus on key industries such as electromechanical high-tech, green low-carbon, and new business forms and models of foreign trade, guide enterprises to expand the market by 'one policy for one industry', and spare no effort to help enterprises secure orders and stabilize their shares." In the first two months of this year, Shandong's international trade import and export reached 463.85 billion yuan, a year-on-year increase of 3.2%.