Customs data is an important tool for foreign traders to develop customers. Through customs data, we can see a lot of information about the industry. Customs data is so important, how can I use it to maximize the value of customs data? Today, Huacheng Chuangzhi will take you to a deeper understanding of customs data.
1、 What is customs data?
Customs data is a collective term for bill of lading and customs declaration data. Through these necessary import and export documents, you can intuitively understand the purchaser, supplier, and detailed goods information of each imported goods. This information is a necessary tool and data support to assist international trade.
China's customs data is divided into China's import and export statistics and customs data. China Import and Export Customs Data is the transaction record data of domestic importers and exporters under an 8-digit HS code, including the name of domestic import and export enterprises, import and export time, price, weight, quantity, and target country.
2、 Value of customs data
Foreign trade customs big data plays a pivotal role in international trade. It is both a necessary tool for foreign trade customer development and data support in trade. There are mainly the following usage scenarios:
Customs data can provide data support for market analysis
We can use customs data to analyze the needs of different regional markets and understand the market prices of products, which can be used to select target markets with high demand and high profits. Moreover, we can also analyze the market distribution and trend changes of the product based on the import and export data of the region to adjust the market strategy.
Develop foreign trade customers
We can quickly find real customers with supply and demand transactions by searching for product keywords and HS codes; Follow up the customer's transaction frequency, transaction scale, transaction products, transaction prices, etc. to select high-quality target customers. Follow up the contact information on the data, and you can add it as a customer with one click. It has added an important channel for foreign trade to develop customers.
Improve customer conversion
"We can judge the true needs, acceptable prices, and concerns of customers based on their past trading products, trading volumes, trading prices, and cooperating customers, making it much easier to know ourselves and others by understanding them.".
Testing peers
Check whether there are new suppliers competing for orders by monitoring changes in customer trading partners; Analyze peer transactions and understand peer prices; Monitor your trading partners and be ready to take over your peers' customers.