General

The amount of customs data and information is huge, but many users feedback that mining relevant customer contact information is time-consuming, and the final effect is not as expected. Customs data development for customers has no effect. Is this really the case? It's still a waste of effort and time because you used the wrong method. After reading this article, you will know how to improve the customer effectiveness of customs data development.

First of all, the source of customs data is the information that overseas import enterprises fill in and submit to the local customs department based on the bill of lading information during customs declaration. In many cases, there is no contact information, but valuable information can be obtained from filling in and submitting information, such as the consignee information and the description of the goods. The development of technology has solved the problem of no contact information. That is, first use some foreign trade tools to match customs data, screen and determine whether it is an importer rather than a logistics company, and then use third-party software to search for target customer information online, such as using the customer's name to search for their social media to obtain contact information, or use Google search engine to directly enter the company's name to find the corresponding website, and finally conduct key follow-up.

Method to improve the effectiveness of customs data development for customers: analogical search method

Analyze the company nature of the purchaser through customs data research, and master the overseas distribution mode and channel of the product. for instance:

A foreign trade enterprise that manufactures sunglasses conducted a research on importers through customs data, and found that the importers of such products are not only traditional optical instrument retailers and wholesalers, but also many women's clothing distributors, jewelry dealers, automotive parts (4S stores) suppliers, and even children's products specialty stores. In this way, it is possible to find valuable target customers through big data search for women's clothing and car parts.

The most important thing is that in addition to clearly knowing your customer base, paying attention to market research, and understanding the export channels of your products, you can effectively use customs data to successfully develop customers.

Method for improving the effectiveness of customs data development: screening customers

After obtaining the contact information of the decision-maker, you can build your own customer database and use the EXCEL form to create information categories. The more detailed analysis, you can filter out a portion of the freight forwarding information, leaving behind potential customers. In order to proactively contact customers, it is possible to establish a relationship by sending an email, but it is important to remember that the content of the email must make the customer feel that it was sent specifically and targeted, rather than blindly sending it in groups.

After filtering through customs data to the customer's mailbox, the email content should at least include:

Let us know what products the other company does and what better improvements their products can provide to the other party;

Let the other party know what better protection can be provided by choosing their own product.

Many foreign traders may not currently have any customs data on hand, but as long as they search the customs data website, there are many platforms that provide customs data, such as Huacheng Chuangzhi customs data. You can only query the contact information of the purchaser, and you can also view industry analysis reports. The data is updated in real time. As long as you make good use of these valuable data, understand the market situation, obtain relevant information about buyers, and then apply the above methods to help you reduce some of the mistakes in developing customers.