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How do foreign traders use customs data to develop customers?

2023-03-28

Foreign traders need to constantly seek new customers to maintain business development and growth, and customs data is an important way to find new customers. The following are the methods and steps for foreign traders to develop customers using customs import and export data:

1、 Collect customs data

Foreign traders can collect customs data through various channels, such as customs websites, commercial databases, professional data analysis companies, and so on. Among them, the customs website is the most basic channel for free inquiry of enterprise import and export data. However, it should be noted that the data queried on the customs website is relatively simple and can only provide basic import and export information. If more detailed data is needed, you need to purchase a commercial database or order data analysis services from a professional data analysis company.

2、 Analyze customs data

Foreign traders need to analyze the collected customs import and export data to find potential customers. When analyzing data, you can start from the following aspects:

Product Category: By analyzing the domestic import and export volumes of a product, the demand and potential market size of the product can be found.

Product Source: By analyzing the import and export situation of a country or region, you can understand the market demand and potential customers of that country or region.

Product Price: By analyzing the import and export prices of a certain product, you can understand the market price trend and market positioning.

Customer Type: By analyzing a customer's import and export situation, you can understand the customer's product needs and market positioning.

3、 Screening leads

After analyzing customs data, foreign traders need to screen out potential customers. When screening customers, you can start from the following aspects:

1. Product demand: screen out customers who have a large demand for a certain product.

Market positioning: screen out customers that match the market positioning of your company's products.

Potential market: select countries or regions with large import volume and small export volume, as well as countries or regions with large export volume and small import volume.

4. Customer reputation: Select customers with good reputation and high credit rating.

4、 Contact customer

After screening potential customers, foreign traders need to actively contact customers, understand their needs and intentions, and establish long-term business relationships. When contacting customers, the following points should be noted:

1. Language communication: Use appropriate language for communication based on the customer's language habits and national culture.

Product Introduction: Introduce the characteristics and advantages of the company's products based on customer needs.


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