General

When it comes to customs data, I believe that there is nothing that foreign trade companies do not know, and I believe that many people have used customs data. Customs data plays a very important role in our foreign trade business. Its transaction intelligence is generally relatively accurate, so customs data is a very good data analysis tool.

Today, I will summarize the advantages of customs data to help foreign trade enterprises make better use of customs data.

1、 Purpose of customs data

1: Understand peer export intelligence and monitor competitors

The so-called "know yourself and your enemy" means that you will never be defeated in a hundred battles. During the business development process, understanding our competitors plays a very important role in business development. Through buyer transaction intelligence, we can obtain peer buyer lists, understand peer export markets, and view transaction records. The increase or decrease in the number of competitors' exports, as well as changes in countries, can help them formulate market strategies and make themselves more competitive.

2: Maintain regular customers

With the transparency of market informatization and increased competition, customers have more and more channels to obtain suppliers, which may be poached by competitors at any time. Therefore, we need to monitor our regular customers at any time and pay regular attention to their transaction records. If the purchaser changes suppliers, we need to understand our competitors, find out the problems with our products, make targeted improvements, and try to recover customers.

3: Discover new business opportunities

In addition to finding new customers through customs data, we can also identify new business opportunities based on the transaction records of old customers. By checking the purchasing records of our regular customers, if they have purchased other products besides your products, we can see if these products can also be provided by ourselves. If so, we can introduce them to our customers. Since you are an old customer, I believe you also have great trust, so when you recommend new products to him, it is also easy to accept.

4: Mining the list of importers

You can directly search for importers from the customs data, or you can add the names of your existing potential customers to the customs data for matching to confirm the identity of the purchaser. Customs data is one of the tools for finding customer lists, and of course, not all countries can find customers. Not all countries have customs data publicly available, so we use customs data as one of the tools for developing customers.

Through the transaction report of customs data, we can view the true transaction records of the buyer. For example, who is the purchaser? Where to purchase? Purchase time? Purchase quantity? Purchase price? Procurement frequency? Through these transaction records, we can timely grasp the dynamics of buyers, understand a buyer's comprehensive strength, procurement cycle, supplier strength, etc., select suitable buyers, formulate market development plans, take the initiative, and focus on development. However, the purchaser of customs data has no contact information, and everyone needs to search for it on the Internet. It is generally recommended that you use Google search engine or combine it with social media LINKEDIN.