General

What are the skills of foreign trade mail marketing? First of all, foreign trade email marketing is currently the main way for foreign trade companies to gain customers, and it is also a mainstream foreign trade marketing method. We need to avoid doing the following things in foreign trade email marketing. In fact, EDM has no skills to speak of, but only to do a good job in the follow-up of the marketing process. Xiao Zhijun summarizes as follows:

1. Do not bombard foreign trade customers indiscriminately

Whether at home or abroad, conducting foreign trade email marketing without restraint or planning is bound to bring complaints and blackmail. We need to plan the sending frequency, time, and title of foreign trade email marketing.

2. Don't understand customer classification

Before sending foreign trade email marketing, it is necessary to segment foreign trade customers and send targeted messages based on different classifications, which will achieve better results. The finer the classification of users, the better the effectiveness of email marketing. You can design emails for each type of user, and make strategies based on monitoring the viewing rate of foreign trade EDM emails.

3. Don't take up too much time for foreign trade customers

Design foreign trade email content based on customers in different regions, highlight the content points that foreign trade customers are interested in, and use the minimum time to let customers see the most valuable content.

4. Don't do email tracking data

Foreign trade email tracking is to test the effectiveness of this EDM. By tracking data such as the viewing rate and viewing time of foreign trade EDM email marketing, it can help foreign trade salespeople better understand their customers initially and provide guidance on marketing strategies in the next step.

It is recommended to choose professional foreign trade email mass sending software

Doing foreign trade requires the use of professional foreign trade email marketing software. There are too many free online tools, but the effect is obviously poor. Therefore, in fact, selecting a professional foreign trade email mass delivery tool can help enterprises better improve the delivery rate, opening rate, and conversion rate of mass email, and can help enterprise marketing personnel reduce many cumbersome operations of mass email delivery and improve work efficiency. Here, it is recommended to use Huacheng Creative Intelligence email marketing. In terms of the foreign trade email function, it not only has an efficient mass mailing function, but also can achieve one-to-one email marketing, and can access a large number of foreign trade email templates with one click, truly meeting the needs of foreign trade enterprises for email marketing.