General

Foreign trade email marketing is the process of sending email development letters to potential foreign trade customers, obtaining effective inquiries from them, and ultimately bringing in foreign trade orders. It is currently a relatively low-cost and traditional method of foreign trade customer acquisition and development. So far, for foreign trade, foreigners' dependence on email has not diminished with the development of Internet social media. Of course, there are data indicating that, Currently, 57% of foreigners still spend 10 to 60 minutes browsing email within a week. So how to find overseas customers through foreign trade email marketing, it is necessary to pay attention to the skills and methods of foreign trade email marketing. Based on the business experience accumulated by Huacheng Chuangzhi through years of service in foreign trade enterprises, the operational skills and methods of foreign trade email marketing are summarized as follows:

1. Delivery time of foreign trade mail

The time when foreign trade emails are sent is a relatively important point. Foreigners almost check emails at a fixed time point, so it is necessary to choose an appropriate email sending time to match the foreigners' viewing habits. Fumeng believes that the optimal time for sending emails needs to be determined based on the recipient's country and region, time zone, and work and rest time, For example, the first thing for procurement personnel in overseas enterprises to do after work is to open their mailboxes and check their emails, so it is more efficient to send emails during customer work. The specific working hours for each country are shown in the following screenshots. Please refer to Setting Email Delivery Time:

2. Foreign trade email subject

The subject of a foreign trade email is the earliest information that the recipient can see. Whether the content of the email can attract attention or not, the subject plays a very important role. The subject of the message should be concise and concise, so that the recipient can decide whether to continue reading the message. Huacheng Creative Intelligence Software recommends using the simplest content to express your product and service demands. In addition, you need to configure professional and exquisite products, relevant images, and corresponding product link addresses. Of course, you should also pay attention to the size of the email.

3. Tracking of foreign trade mail marketing effect

Tracking the effectiveness of foreign trade email marketing is the ultimate goal. Every email that cannot be sent out should be effectively tracked. Carefully count the conversion, unsubscription, opening, reading, and link clicking situations of email marketing, and then adjust the sending objects and content of the email by analyzing these data, so as to know the effectiveness of each foreign trade email release without making useless efforts, Doing this with a purpose will have unexpected results.

4. Select professional foreign trade email marketing software

Currently, there are professional foreign trade email marketing software on the market that supports mass release and effect tracking, and the software includes a large number of marketing templates, which is a qualitative leap in the efficiency of traditional foreign trade email marketing. Of course, there are also some free email mass delivery tools available online, which are recommended not to be used. The effect is absolutely unsatisfactory, and there is a risk of data leakage, Choosing a professional foreign trade email marketing software can help business associates reduce the cumbersome workload of sending foreign trade emails in groups, improve work efficiency, and most importantly, make it easier to find interested customers and bring in orders.