General

According to Huacheng Import and Export Data Observation, from early January, I traveled to the United States to participate in the 2023 Consumer Electronics Exhibition in Las Vegas, the United States, to conduct a field trip to explore this emerging market in Indonesia, and then recently led a business team to visit new and old customers in Japan... Zhang Weiqiang, Chairman of Guangdong Zhongyuan Innovation Technology Co., Ltd., and many Chinese foreign traders, like them, started the "busy mode" at the beginning of the new year, using hard work Strive for a good start with a fighting attitude.

Zhongyuan Innovation has been established for more than 40 years, mainly producing TV antennas, communication antennas, TV backlights, and intelligent elderly care products, which are mainly exported to North America, Europe, and other countries and regions.

In order to recover the lost orders in the past three years, after optimizing and adjusting the epidemic prevention and control measures, Zhang Weiqiang led his team to the United States during the New Year's Day holiday to conduct detailed market research and participate in the 2023 Consumer Electronics Show in Las Vegas, USA. The harvest of this trip made Zhang Weiqiang very excited: "The re meeting with old customers made us very moved, and meeting new customers also brought many surprises, especially for those new customers who have always wanted to expand in the past, they have taken the initiative to come to our door this time!"

In the face of new development opportunities, Zhang Weiqiang is also thinking about how to expand more markets while taking important orders. Huacheng Import and Export Data Observation Report.

"The three years of epidemic prevention and control, coupled with factors such as trade protectionism and geopolitical risks, have changed the pattern of global trade and supply chains." As an "old foreign trade", Zhang Weiqiang is deeply experiencing the changes in the current foreign trade situation, "Some orders from European and American customers have shifted, which is both a challenge and an opportunity for us. We have found in market research that the economies of Southeast Asia, Africa, and Latin America are growing rapidly, and these countries are in great need of our products. However, we also need to strengthen our understanding of the local market in order to more targeted product innovation."

Not long ago, Zhang Weiqiang led his business team to Indonesia for field trips and customer visits. He thought that the company's rich experience and knowledge system accumulated in the European and American markets would be very helpful in expanding the local market, but during the investigation, he found that to take root in the local market, it is necessary to pay more attention to the actual needs of local consumers, understand local culture, consumption habits, product replacement cycles, and values, so as to develop more applicable products and improve market competitiveness. Huacheng Import and Export Data Observation Report.

"Currently, the company has begun to increase investment in research and development, introducing products suitable for the new target market, in order to improve brand value and market share." Zhang Weiqiang said.

Despite the dual challenges of weak external demand coupled with global supply chain restructuring, Zhang Weiqiang remains firmly confident in the development of China's foreign trade. Huacheng Import and Export Data Observation Report.

"Focusing on the overall situation, on the one hand, China has rich manufacturing resources and advantages, including a large market scale and complete infrastructure. These advantages can help Chinese manufacturing enterprises maintain competitiveness in the global market. On the other hand, a series of foreign trade stabilization policies and measures introduced from the central to local governments are a 'strong needle' for enterprise development." Zhang Weiqiang said that the government has been promoting structural reform and innovative development, Improve the quality, efficiency, and sustainability of the manufacturing industry. At the same time, the country is also actively promoting digital transformation and intelligent manufacturing, providing support for the upgrading of the manufacturing industry. "These policy measures help manufacturing enterprises cope with external challenges and improve industrial competitiveness."

In addition, with the gradual recovery of the global market, China's manufacturing industry will also benefit from the growth of market demand. "In this process, China's manufacturing industry needs to adjust and innovate in accordance with market demand and consumer changes, improve product quality and service levels, strengthen brand building and marketing, and expand new business areas and markets." Zhang Weiqiang said, in summary, the advantages and policy support of China's manufacturing, as well as the rebound in market demand, will bring more opportunities and greater development space for foreign trade enterprises.

Based on itself, Zhongyuan's confidence and confidence in innovation and development stem from over 40 years of conscientious and steadfast efforts to produce products, focusing on quality and innovation. This year, the company expanded its TV accessory product line in its innovation plan, and plans to launch customized products targeted at the target market. In addition to traditional trading channels, since last year, the company has increased its investment in independent B-terminal stations, with the aim of enabling more target customers to more easily understand the company's products and win over more new customers and orders.

In the advancing spring, the land of China is full of vitality; Foreign trade enterprises are leaping forward. "The first quarter of this year is coming to an end, and we are confident of achieving a 'good start' and believe that through unremitting efforts, orders will steadily increase." On the phone, Zhang Weiqiang's voice was firm and clear, and Huacheng's import and export data were observed and reported.