General

Social media is a platform for overseas brands to communicate directly with overseas users. If we want to promote foreign trade through overseas social media marketing, we need to understand the role and significance of our own brand operation and overseas social media marketing? Compared to other promotion methods, what are the differences in operation methods? What's the difference in emphasis? Today, let's take a look.

The purpose of overseas social media marketing and promotion for brands is to communicate more directly with customers. Compared to waiting for intended customers on search engines, overseas social media can take the initiative to attack. Compared to social media, it has a wider coverage and more users. After all, compared to search engines, customers prefer to spend time on social media, and embedded advertising on social media is a more valuable advertising location than traditional advertising media, which can more attract potential users. Therefore, overseas social media marketing and promotion relies on its broad audience, and its content is more direct than advertising, enabling potential users to understand their brand, product advantages, and timely attention to promotional activities.

The operation method of overseas social media marketing is different from other promotion methods, requiring timely communication with customers, understanding user needs, and providing timely feedback. In terms of brand promotion, potential users can learn about the promotion of new products and promotional activities in a timely manner, which is also different from search engine promotion.