General

In the promotion of foreign trade, it is necessary to use appropriate marketing methods, which can effectively release brand and product information, and pull in the distance with customers. There are various marketing methods in the current market, and foreign trade email marketing is a more traditional one. Using this model can not only achieve wide coverage, but also eliminate the need to invest a large amount of marketing costs. But in the process of marketing, many of them belong to ineffective marketing, so how can we avoid ineffective marketing?

1、 Collect email addresses

We should understand that the main reason for conducting foreign trade email marketing is to obtain the email addresses of target customer groups. When obtaining email addresses, we can extract them from the information left during advocacy registration and customer information collected during other email activities. In order to avoid missing potential customers, attention should be paid to classifying user information during the operation process.

2、 User group marketing

Different user groups naturally have different purchasing attributes. Therefore, when conducting foreign trade email marketing, we should adopt appropriate groupings to continuously accumulate new customers and maintain old customers.

3、 Select the sending time

On the one hand, sellers need to understand the time difference in the target market, send email marketing at the appropriate time, and ensure that the email is viewed;

On the other hand, it is also necessary to grasp the nodes of festivals or other promotional activities, plan the timing of email delivery in advance, and control the cycle and effectiveness of the entire event.

4、 Analyze the target market situation

Before foreign trade email marketing, it is first necessary to fully analyze the target market:

To understand the other party's culture and consumption habits, please them while avoiding offending their taboos;

Be familiar with the language of the other party and ensure the effectiveness of information transmission;

It is also necessary to understand the policies and rules of the other party, comply with the norms of cross-border commerce, and avoid the interception of foreign trade email marketing content due to violation of policy requirements.

5、 Improve content settings

The theme of an email is the finishing touch of email marketing. Firstly, it is necessary to ensure that the theme is simple and clear, and the information is complete. At the same time, it is also necessary to highlight the highlights to ensure that the recipient can receive summary brand, product, and event information through the theme;

Attention should be paid to the clarity and readability of the text, and appropriate marketing scripts should be added to attract readers, but not more rigid to avoid causing resentment;

You can add relevant links to redirect users to the web page for more details;

More attention should be paid to typesetting. While being beautiful and elegant, attention should be paid to ensuring that it can be viewed normally on any device.

6、 Pay attention to daily maintenance

In addition to the need for email marketing during promotional activities, daily maintenance is also a part that cannot be ignored. Maintaining daily maintenance is conducive to improving user brand loyalty.

New product launch, user care, scrap recovery, and order dynamics are all key aspects of daily maintenance.

7、 Timely data recovery

Mail marketing has been sent out, and timely data recovery is particularly important. Only through repeated market effect analysis can we summarize a suitable foreign trade mail marketing method for our own brand and customers.