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Steady Improvement of Competitiveness: Chinese Brands Shine in the International Market: Huacheng Im

2023-03-30

According to the Huacheng Import and Export Data Observation Report, several foreign media reports indicate that China's economic performance has been stable since the beginning of the year, and Chinese brand products in multiple fields have shown strong competitiveness.

According to a recent report on the website of the bimonthly Foreign Affairs magazine of the United States, the technological strength of Chinese enterprises has steadily improved, with a large and capable manufacturing workforce driving the improvement of industrial capabilities. Some industries are reaching world-class standards, China's science is steadily advancing, and China is becoming a technological power.

As for the product field, since the beginning of this year, China's new energy vehicles have continued to enjoy a strong momentum and have pressed the "Fast Forward" button to go overseas. Many foreign media praise China's new energy vehicles as internationally competitive, and "Made in China" is increasingly recognized by the world. Huacheng Import and Export Data Observation reports.

"Many Chinese new energy vehicle brands have stood out in the international market." According to a report on the website of the Spanish "Public" daily, brands such as BYD and Xiaopeng have recently officially landed in the European market, leaving a good impression on the local community.

According to the British "Times" report, in the European market, BYD and other Chinese new energy vehicle brands have entered the top 50 European car sales. According to the report from the American Automotive Evolution website, in the recent test conducted by the European Union New Vehicle Safety Evaluation Association, China's new energy vehicles have demonstrated excellent range and safety performance, and will be a strong competitor in the field of new energy vehicles.

Export success stems from strong competitive advantages. Reuters quoted the CEO of Fiera Group, a well-known automotive component supplier, as saying that the cost of producing new energy vehicles by Chinese automakers is about 10000 euros lower than that of European automakers, enabling them to "produce higher quality new energy vehicles with an overwhelming cost advantage.".

At the World Mobile Communications Conference (MWC) and Consumer Electronics Exhibition held this year, the innovative technology of China's electronic products once again attracted international market attention. Huacheng Import and Export Data Observation reported.

According to John Hoffman, CEO of the Global Association of Mobile Communication Systems (GSMA), 25% of the exhibitors at MWC this year are from Asia, especially Chinese companies.

"From the perspective of the current situation and prospects of the global market, electronic products of Chinese brands, including smartphones, have already possessed considerable international competitiveness, and I believe that their global market share will gradually expand in the future. In addition, the scale and potential of overseas markets will bring better opportunities to Chinese brands." Liu Zuohu, senior vice president and chief product officer of OPPO, said at the launch of its flagship mobile phone Find X6 series recently. He said that Chinese brand mobile phones are becoming increasingly popular in overseas markets such as Southeast Asia and Europe, especially innovative products such as folding screen phones.

"Making a good product is the key to winning. Combining Chinese manufacturers' ability to perceive users and adapt to production, there will be many opportunities for localized development after going to sea." Liu Zuohu said, "From the perspective of the history of Chinese automotive brands going to sea, the market for electronic products and mobile phone products is also large enough, and the potential for capturing overseas share is enormous. Not only a brand, but all high-quality brands will have many opportunities."

When analyzing the current development trend and key competitiveness of the global mobile phone market, Liu Zuohu believes that competition in imaging and related algorithms will be the top priority, and focuses on this layout. In addition, in order to promote the expansion of new mobile phones in overseas markets and optimize the local user experience, OPPO promises to establish maintenance sites in more than dozens of countries to ensure the local user experience.

The localization of Chinese brands has also contributed to the in-depth development of products in overseas markets.

Chang'an Automobile cooperates with top local auto dealers in the Middle East market, giving play to the advantages of strong alliance. Adhere to the adaptive development of each new product, verify the localized adaptability of the product across regions, multiple working conditions, all terrain, and all directions, study consumer usage habits, develop personalized functional configurations that meet local users, and continue to upgrade the product to meet the increasingly upgraded market demand.

The models launched by Chang'an Automobile in the local area in the past two years have all won the Best Model of the Year award in the sub category. With the gradual implementation of the product layout and the establishment and improvement of the service system, Chang'an Automobile has achieved rapid growth in Saudi Arabia over the past six years, and its products and brands have gradually been recognized by local users. Huacheng Import and Export Data Observation Report.

Jiangsu Lvyuan Group, a new material company, said that the company has continuously based on material innovation and combined with the latest research and development achievements in the industry to create high-tech home based bed products that improve sleep and health. These innovative measures have promoted the quality and reputation of the company's mattress products in the overseas market, meeting the demand of overseas consumers for health and aging products. This year, the outlook for exports and orders is optimistic, according to the Huacheng Import and Export Data Observation Report.


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