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Is customs data helpful in foreign trade?

2023-03-30

After obtaining customs data, many people will say that customs data is useless. In fact, most foreign trade salespeople who have just come into contact with customs data will have this kind of confusion. So is the customs data that we are talking about helpful to us.

Customs data are derived from information such as manifests, bills of lading, and customs declarations, and every transaction on customs data has actually occurred. The above will display the consignee, shipper, country of origin, port of departure, and port of destination for this invoice. The most important thing is that it will display a series of information such as quantity, unit price, and so on. We can use this customs data to determine the price at which the purchaser purchased the product from where.

Some salespeople feel that customs data is of little use because the original purpose of obtaining customs data is to obtain mailboxes, and often the mailboxes above are mostly for agents or freight forwarders. No one will reply to the post. At this point, these people will feel that customs data is useless.

First, customs data can help us conduct industry analysis, which can help us analyze the demand for a certain product in each market and the corresponding price acceptance capacity of this region. We can all see it through customs data. This can help us determine our target market, so that our market is clear, so we can rest assured and boldly develop this market.

Second: Customs data can help us monitor our peers. "We can use customs data to know where our customers are purchasing from, where their other suppliers are, the number of transactions they have made, and the price.". And we can clearly see where the big market of our peers is, so we can have a good understanding of our peers and a detailed understanding of the overall environment of this market.

Of course, customs data also has its shortcomings, that is, the above email and contact information are incorrect. So I feel that it's useless. In fact, it doesn't matter if the contact information is incorrect. As long as we clearly know the company name of the purchaser, the remaining work is to use various ways to find the customer's email address. "In this way, we will know that we must find the email address of this customer, because this customer is truly purchasing and has real needs, so we will try our best to find the contact information of the customer by all means.".

Therefore, whether customs data is useful or not depends primarily on how we use it. In this way, we can reasonably use our customs data, coupled with our method of searching for customers, so that we can accurately find potential customers, and clearly know the customer's procurement cycle, as well as the amount of consumption for a year. We know ourselves and the other customers, and then applying the right medicine to each customer will definitely yield results.


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