General

In this era of big data on the Internet, social media marketing has become not only a means of video messaging, but also a new way for foreign traders to gain customers. The first and most crucial step in social media marketing is to enable people to remember you. In fact, we can use the multi element features of social media to turn users into traffic communication points, prompting us to achieve social media marketing.

What is our goal in promoting social media? Our goal is, in fact, to ultimately obtain valuable inquiries and form orders. This is not only a secondary content, but also a high-quality and communicable marketing strategy that can go further and more stable.

1. Accumulate the number of fans and maintain them

In the early stage, it is necessary to accumulate some fans and ensure that every question answered by fans is answered as much as possible (multiple interactions). In addition, you can actively answer questions under popular topics and promote them by adding groups.

2. Theme

Determine a small theme every half a month or one month, and focus on it. The material can be in the form of videos or pictures, but the focus should be on promoting the product based on its core advantages, including the writing of copywriting, the production of advertising messages or logos with certain communication value that can be remembered by users, which is called deeply rooted in the hearts of the people.

3. Analysis

Use the heat and big data brought by social media to analyze the marketing effect and timely adjust the planning and transformation of the program theme.

4. Monthly Summary

Fans need stable growth

The content produced has certain quality and dissemination benefits

The promotion effect can be converted into orders

Here are two ways in which social media can develop customers

Let's talk about Facebook, the user king. Whether it's in the foreign trade industry or not, everyone will not be unfamiliar with this social platform, The reason for calling it "User King" is that there are more than 1.65 billion active users every month, and almost every age group of users are very active. It is indeed a diversified platform. Research has found that half of the 1.65 billion users would like the platform page or even interact on Facebook, which is very conducive to social media marketing and promotion to increase popularity

FACEBOOK development method

1. Find target customers through "keyword search users, keyword search public pages, and keyword search teams.".

2. Create a company homepage for brand and product promotion. Fill in relevant information on the company homepage, including product keywords, and pay attention to linking to the official website to achieve mutual drainage.

3. Adding friends early is crucial! Facebook will recommend people you may know based on your friend characteristics, mutual friendship, and the likelihood of meeting others.

4. The official website, Facebook, ins, LinkedIn, and other parties are working together to improve customer conversion rates.

Regarding the platform of LinkedIn, there are also 575 million active users, and LinkedIn is all professionals. Everyone has their own goals to seek cooperation on LinkedIn.

LinkedIn Development Methodology

1. Search for industry, company, or product names to find customers. Through the "about us" page of the company's official website and LinkedIn account, see his specific introduction, analyze whether the products he operates are related to you, and whether there is an import demand. This way, after targeting target customers, focusing on development will be more efficient.

2. Find customers through "potential acquaintances". The system recommends some friends in the same industry based on the industry position you fill in by default. If you click in and see foreign customers in your industry, add them as friends.

3. "Find a customer by viewing his contact list through" Friends who have established contact ".".

4. Find customers in LinkedIn's "Create a company homepage and product zone". Edit and publish the company profile and product information in the dynamic input box, and attach a diagram for more details.

5. Add "LinkedIn Group" to find customers, search for groups using industry names, product names, continent names, country names, or buyer, international trade, and other words, join the group, and post advertisements. There are foreigners who will post purchasing demands and sell products. If you have time, go into the group to see if anyone needs your products.

Summary: Social media marketing can take advantage of the popularity (traffic) of big data to interact with users. There may be potential customer groups in this process. You can pay more attention to their dynamics and daily activities, and adjust your marketing methods in a timely manner.