General

It is better to teach people to fish than to teach them to fish. This is also true of foreign trade. It is better to teach you the channels for foreign trade to find customers and master the methods for foreign trade to find customers. The senior foreign trade manager of Huacheng Chuangzhi will analyze the channels for foreign trade to find customers and the advantages and disadvantages of these channels.

1. Foreign trade platform: This is a familiar way to find customers for foreign trade. Typical platforms are Alibaba International Station, Made in China, etc. These websites have high visibility and relatively stable traffic. Many export enterprises will build this platform. However, the platform is not without its shortcomings. Due to the high cost of entering the platform and the large number of merchants, the competition is relatively fierce and the price is transparent.

2. Foreign trade exhibitions, which are also well known by foreign traders, include the Canton Fair and Shanghai Fair. The customers who come to the exhibition are highly interested customers, and the quality of customers at the exhibition will be relatively high, so the transaction rate will be high. But is there no drawback to exhibitions? No, exhibitions are not very suitable for small and medium-sized enterprises, as participating in exhibitions requires a lot of manpower and material resources. Before participating, it is necessary to arrange the exhibition in advance, invite potential customers to participate, and how to arrange the exhibition requires a lot of energy. Therefore, exhibitions are not suitable for small and medium-sized enterprises.

3. Google optimization and bidding promotion. Doing Google promotion requires an independent foreign trade station, which is also necessary for doing foreign trade. As we all know, Google is the largest search engine in the world. If you make your website the homepage of Google, the traffic is also large, but doing Google optimization requires professional personnel and takes a long time. Google promotion is about spending money to buy rankings, but it also requires professional people to operate, otherwise even if it costs a lot of money, it may not be effective.

4. Foreign trade software: The functions of foreign trade software are becoming more and more powerful, not only for foreign trade to find customers, but also for other functions, such as customs data query, trade export query, customer management system, etc. The most important thing is that the price is relatively cheap, with after-sales customer service guidance throughout the process, which is more suitable for small and medium-sized enterprises without foreign trade experience and financial foundation to export.