General

How do you start doing foreign trade? In the process of foreign trade online marketing, many enterprises are confused. They do not know how to do foreign trade, which channels have better effects, nor do they know the advantages and disadvantages of different channels, or which channels are suitable for their own industries and products. So today, Xiaozhijun will share with you how to do foreign trade, the promotion channels with better effects, as well as the advantages and disadvantages, hoping to be helpful to everyone.

1、 Independent foreign trade station

For enterprises to do online promotion, they cannot do without their own official promotional channel, namely, the independent foreign trade website. This is an independent display platform belonging to enterprises, which can be customized according to the requirements of enterprises and display their brand image. Unlike the paid b2b platform, the cost of independent foreign trade websites is relatively low. In addition to the cost of about 10000 yuan for program coding and website design in the first year, the subsequent renewal fee is only about 12000 yuan, Compared to the annual b2b platform fee of over 30000 yuan, the cost is much lower, and enterprises can accumulate customers into the website for a long time without worrying about issues such as the inability of customers in the b2b platform to transfer out. In addition, independent foreign trade stations are also the foundation for enterprises to do marketing promotion.

2、 Google Auction and Optimization

Google has a large amount of traffic and is a commonly used search engine for foreign users, while many foreign buyers will use Google to search for information about cooperative customers. Moreover, these customers often engage in one-on-one communication with enterprises, and unlike the severe price competition of b2b platforms, enterprises will also have greater profit margins. There are two ways to promote Google: paid Google bidding, and free Google optimization. Both methods are actually doing Google ranking, which allows customers to see the company's website information when searching for keywords, and click to browse the website to form a transformation.

Google Auction can quickly obtain Google's homepage ranking through payment, and can limit the promotion period and region, paying per click, not paying per click. However, enterprises need to pay a certain budget, and of course, it is also necessary to promote b2b platforms, such as p4p. Compared to Google, the average single click is relatively low.

The form of Google optimization does not require a fee to Google. It can obtain Google's top rankings through technical means, which can be displayed 24 hours a day, and keywords can be expanded indefinitely. However, the ranking process is long and requires a certain amount of time and data accumulation. Google Optimization has high requirements for operators' time and technology, as well as for the basic requirements of the website. How to operate without professional personnel can easily lead to a lot of optimization work being done, but the ranking cannot be improved.

Many people question what Google Optimization and Bidding should do, but in fact, they complement each other. The display positions of Google Optimization and Google Bidding are different. If both can obtain rankings, the probability of being seen and clicked by customers will be greater. Google Bidding is also helpful for optimization, and optimization can supplement the non promotion period of Google Bidding. Therefore, it is recommended that qualified enterprises do it. If only one channel is selected, from a long-term perspective, it is recommended to choose Google Optimization.

3、 Overseas social media marketing

How do you start doing foreign trade? According to data from foreign media, in addition to Google, the top five websites in the global rankings are accounted for 90% by social media such as Facebook. Enterprises must seize such a huge traffic pool. Mainstream social media platforms include Facebook, Linkedin, Twitter, Pinterest, YouTube, and others. When doing social media marketing, it is important to focus on the addition of accurate friends, viral transmission of effective posts, and social media interaction. Currently, social media platforms are frequently blocked, requiring enterprises to master skills and operate cautiously.

The above are some common channels for foreign trade. Of course, traditional channels such as exhibitions and paid b2b are still effective. However, in the face of fierce market competition and changes in users' internet usage habits, enterprises should also make timely transformation according to the trend.