General

In recent years, China's foreign trade industry has grown rapidly, and the market demand is also increasing. However, the competitive pressure in the foreign trade industry is also increasing, with fewer customer inquiries and low conversion, which has become a problem for many small foreign trade enterprises. So how can we solve it for foreign trade enterprises? Due to the impact of the epidemic, traditional offline exhibitions cannot be carried out, so now more and more foreign trade enterprises are starting to focus on the online and develop new customers through online channels.

Foreign trade enterprises engage in online marketing, so foreign trade email marketing is an essential promotion method. However, email marketing does not mean unlimited email bombardment. It requires certain skills and strategies to properly exert its effects. Failure to successfully send emails to users' inboxes is futile.

The subject of the email should have an impact

The subject of the email is the first impression of communicating with the customer via email, and it is the key for the customer to decide whether to open the email. Therefore, the subject matter of the email must be simple and clear and have sufficient impact. "We can add the gender and position of the customer to the email title, which can enhance the customer's popularity. The customer will think that this email was sent to him alone, which can lead to a higher email click rate.".

Email content should be concise and generous

If the emails you receive are all dense, variously sized text or have a chaotic and uneven layout, will you still be interested in reading them? Therefore, the design of email content should have a reasonable layout, use a unified font/font size/color, and reasonable line spacing. This simple, generous, and reasonably arranged email can make customers interested in reading it, which is conducive to improving the effectiveness of foreign trade email marketing. If you don't know how to design email content, you can try the visual template editor of the U-Mail email marketing platform. Simply drag and drop the control to design exquisite email content.

Mail sending frequency should be standardized

Many enterprises believe that foreign trade email marketing is the idea that the more emails you send, the better. This is a wrong view. "To understand that continuous email sending to customer mailboxes may cause customer complaints, we need to regulate the frequency of email sending. Xiao Zhijun suggests that user addresses can be classified and emails can be sent to different categories of users at a reasonable time.".

Avoid SPAM high-frequency words

Many overseas email service providers, such as Hotmail and Gmail, have installed anti spam blocking systems. If your email contains SPAM high-frequency words, the email you send may be marked as spam by the service trademark and sent to the recipient's trash can. Therefore, when writing emails, pay attention to euphemism and avoid using SPAM high-frequency words. If it is not possible to determine whether the email contains SPAM high-frequency words, you can use the email pre-shipment effect detection tool of the Huacheng Chuangzhi Foreign Trade Email Marketing Platform, which can detect the content of the email. If the email contains SPAM high-frequency words, it will be prompted.

Email effect tracking analysis

Foreign trade email marketing does not end when the email is sent. It also requires continuous email effect analysis to evaluate the effectiveness of email delivery. Through the analysis of email data reports, it is possible to better classify users, evaluate email templates and content, and carry out more targeted marketing activities.