General

How to find customers for foreign trade? In the final analysis, there are only two ways: active and passive.

1. Actively develop customers. Using a large amount of customs data and exhibition customer information to proactively contact customers is a common way for foreign trade to find customers. However, this approach may not necessarily match accurate customers, and it is labor-intensive. Social media is actually a good way to break through the dilemma. Many foreign trade salespeople also actively develop high-quality new customers in the industry through social media, such as LinkedIn. It is particularly important to be able to see the phone information of the responsible person!

Linkedin: Business oriented, more suitable for B2B merchants

Facebook: Entertainable and commercial, available for both B2B and B2C

Instagram: Entertainment is more suitable for B2C than business

Twitter: Microblog, similar to domestic Weibo

In particular, Linkedin (LinkedIn), with 800 million+users and covering 200+countries, is the world's largest workplace business social platform. Compared to Twitter and Facebook, LinkedIn is 2.74% more efficient in lead generation.

2. Passively developing new customers is actually promoting and marketing enterprise products through exhibitions and third-party platforms, allowing customers to actively communicate. This is an ideal way to find customers for foreign trade, and the customers who actively contact are relatively accurate. But promotional marketing is expensive.

In order to better obtain new customers, it is recommended that enterprises establish a foreign trade marketing system led by independent stations. Foreign customers prefer to choose suppliers through professional category websites, and they will value the brand more. Building an independent station is more helpful for enterprises to build and cultivate their own brands and accumulate their own high-quality customers.

It is not enough to rely solely on independent stations, and other assistance is needed to make them bigger and better. For example, by placing Google ads, optimizing SEO, and establishing a closed-loop enterprise foreign trade marketing system, there can be a steady flow of traffic, enabling customers to proactively send inquiries.

The above are the two ways to find customers for foreign trade. In fact, all the ways to find customers for foreign trade are based on these two behaviors.