General

Customs data is something that everyone is already very familiar with. Customs data mainly has five functions: analyzing target markets, understanding industry changes, understanding competitors, detecting peers' customers, and revitalizing old customers.

1. Analyze target market

Customs data queries the specific historical transaction records of a product, displaying in detail the date of a single transaction, import and export country, purchaser/supplier name, imported product description, quantity, amount, and weight of a single transaction.

We can learn from this information which products are exported more frequently, try to develop new markets, understand which products have increased demand, and whether business opportunities have increased.

2. Insight into industry changes:

Detect changes in suppliers in the target regional market, and if there are new participants joining to prove increased market demand and competition, timely adjustments are needed

3. Understanding Competitors

Query the supply volume of peers and peers in customs data, combined with other information on the internet, analyze their enterprise type, business status, and production scale

4. Testing peer customers

You can also check the names of companies in the same industry to see if any of your own customers are also purchasing from other companies; Analyze the transaction records of competitors and understand their procurement patterns; Analyze his procurement time frequency and procurement amount quantity; Recommend one's own product at the appropriate time to improve the success rate of self recommendation and endorsement

5. Revitalizing old customers

When it is found that the purchasing volume of old customers has decreased or stopped, it should be considered whether they have been poached. We need to search for new transaction records from customers and objectively analyze the reasons

The information found on customs data can objectively help us analyze the reasons for customer transfer. Identify the problems in one's own product, pricing, communication, delivery time, and other aspects, and make targeted improvements and adjustments in order to regain customer recognition, renew orders, and cooperate.